Site Rankings Performance gives you a summary of your selected set of keywords' ranking data for the chosen timeframe, this will be your go-to page if you want to assess your campaign's overall performance quickly. You can segment these data by search engine, keyword group, tags, position, movement, competitors and more. If you want to get ranking data in different dimensions you can access our Keyword Ranking Performance , Search Engine Ranking , Keyword Group Ranking or Tag Ranking pages.
Read this FAQ if you are not sure about how to track keyword rankings in Dragon Metrics.
Now let's take a closer look at Site Ranking:
At the top of the page you’ll see a filter where you can change the date period, keyword group, and search engine. You can even click the downwards arrow to expand to filter by many other options as well. Learn more about filters
The Site Ranking Overview shows a default date range covering the most recent month (weekly ranking updates) or most recent week (daily ranking updates). However, you're free to change the dates to any range you'd like to see. There's no limit to the length of date range, and data is available beginning with the first date your campaign was created (all historic data is always available).
The date selector will work slightly different depending how often your account's rankings are updated:
Weekly updates - Ranking data is updated on the same day each week, which is different for every account. When you select a date range, we'll show all ranking data collected during this range. This means if your ranking date is a Tuesday, and you select April 7 - 13 (Thursday through Wednesday), only one data point will be shown since there is only data on the 12th. To compare two weeks' data, set the date range to include the previous Tuesday as well (April 4 - 12).
Daily updates - Since data is updated each day, simply choose any two dates, and data will be shown for each date in the range.
Keyword Group and Search Engine
By default all keyword groups and search engines will be selected. You may choose to limit the number of keyword groups or search engines shown. Since each Keyword Group may have different search engines in each one, the Search Engine dropdown will be populated based on which keyword groups are selected. For each dropdown, you can choose all, some, or a single item.
Applying the filter
After selecting what data you'd like to view, click on the Apply button to update the report.
Just below the filter is a row of callouts showing a high-level summary of the selected keywords.
This callout shows the Organic Visibility for your chosen site in your selected set of keyword, Organic Visibility is a single number representing how well your keywords are ranking. You can think of this number as the average expected click-through rate of all keywords in the current set. In the little box next to the number is the change in Organic Visibility of your site compared to the first day of the selected period. Learn more about Organic Visibility.
Top 50 Keywords
This callout shows the number of keyword ranking in the top 50 positions (left) and the total number of keywords in this selected set of keywords (right). The change in the number of top 50 keywords compared to the first day of the selected period is shown on the right.
Top 10 Keywords
Similar to Top 50 Keywords, the Top 10 Keywords callout shows the number of keyword ranking in the Top 10 positions / The total number of keywords in this selected set of keywords. The change in number of Top 10 keywords compared to the first day of the selected period is shown in the little box as well.
The Universal Results callout will show you the number of universal results we've found for each major results types and how many of these universal results belongs to your site. Learn more about Universal Results
Below the callouts is a chart and a table showing a breakdown of the number of ranking keywords grouped by their ranking position.
Ranking table (Right)
This table displays the number of keywords ranking in each position, how this has changed during the selected date range, and the percentage of the total keywords this represents.
Position - The ranking position of your keywords, grouped into different segments
Keywords - The number of keywords ranking in each position group, the green / red boxes indicates the changes of the number of ranking keywords compared to the the first day of the selected period allow you to easily spot movements in your overall rankings
Keywords as % - This column shows the percentage of keywords ranking for this position group over all the keyword in this selected set of keywords.
So in the screenshot above, this site has 46 keywords ranking at position 1, which is up 11 from the beginning of the period. These 46 keywords represent 16% of all keywords shown in the current set.
Ranking Chart (Left)
The ranking distribution is also represented in a bar chart on the left.
X axis - Number of keywords
Y axis - Ranking position range
Ranking Performance Over Time
Below the ranking breakdown there will be a stacked bar chart giving you a clear visual presentation of your site's ranking performance over time, each stacked bars comprises all the tracked keywords in the selected set of keywords for that date and was divided into different segments vertically according to their positions in different colors. Organic Visibility can also be view in the line graph overlaid on top of the stacked bar graph in ranking trend chart, hover over each stacked bar will show you a little popup showing specifics about the ranking performance of that day:
In the Image above you can see from 7/4/2016 to 13/4/2016 the ranking performance for this selected set of keywords is staying pretty consistent and doing relatively well towards the end of the timeframe.
If you want a numeric representation of your selected set of keywords' site ranking data, scroll down and you’ll see a table of all the site ranking data provided in this page across date ranges, here you can customize which columns to show and export your site ranking performance data into an Excel file as well:
Date - Showing you ranking data update days within your specified date range
Organic Visibility - The Organic Visibility of that particular day
Top 50 Keywords - The number of keywords that are ranked in the top 50 positions in selected set of keywords
Top 10 Keywords - The number of keywords that are ranked in the top 10 positions in selected set of keywords
1, 2-5, 6-10... 51+ - Number of keywords that are for each position groups for your selected set of keywords
Ranking URLs - (Hidden by default) The total number of ranking URLs in your selected set of keywords, this is a useful metric to measure as you can have multiple pages ranking for the same keyword and one keyword ranking for multiple pages.
Average Position - (Hidden by default) The average position for all your ranking keywords
Above the table there are two extra options, Export to Excel and View Options.
Export to Excel
button will export the data in the table to a downloadable Excel file.
button will toggle the View Options menu, which allows you to customize which columns you'd like to include in the table.