Keyword Ranking Performance page allows you to dig deep into your ranking data, you can assess ranking performance for each individual keyword, compare them across multiple search engines, region or devices, analyze your ranking URLs and which result types are you ranking for. If you want to access your campaign's overall ranking performance at a glance, access our Site Ranking page.
Read this FAQ if you are not sure about how to track keyword rankings in Dragon Metrics.
At the top of the page you’ll be able to choose what criteria of data you want to show, you can segment your data with different timeframe, keyword group, search engine and much more with our keyword filters. Changing any of these will update all of the data you see on the page.
At the top of the page you’ll be able to choose what criteria of data you want to show, you can segment your data with different timeframe, keyword group, search engine and much more with our extensive keyword filters. Changing any of these will update all of the data you see on the page.
Date Range Selector
By specifying the beginning and ending date and click Apply, you can get data in different timeframe. And depends on your account's rank tracking update frequency, data sets shown in this page might not be exactly the same as your specified date range, as explained below:
Weekly updates - Since we update rankings at the same day every week, the minimum interval you can view and compare ranking data with the date range selector is from one week to another. So for example in your weekly rank tracking account if you choose to show data from 01/04/2016 to 07/04/2016, you will be presented with data of one of these days depends on your account's update day of the week, but not every single day.
Daily updates - You will be able view and compare data with the minimum interval of days, for example in your daily rank tracking account if you choose to show data from 01/04/2016 to 02/04/2016, you will be presented with data of both of these days.
Keyword Group Selector
Search Engine Selector
If you've multiple keyword groups in your campaign, you can choose to show keyword data for one or more of these keyword groups with the Keyword Group selector here.
Clicking on the Search Engine selector will show a list of all the search engines you are tracking in Keyword Groups you've selected in the Keyword Group selector, you can select single or multiple instances of them to view data for any combinations of tracked search engines you'd like.
After selecting what data you'd like to view, click on the Apply button and Dragon Metrics will do the filtering for you.
Right below the filters, you will see a row of callouts showing your selected set of keywords's highest level summary.
This callout shows the Organic Visibility for your chosen site in your selected set of keyword, Organic Visibility is a single number representing how well your keywords are ranking. You can think of this number as the average expected click-through rate of all keywords in the current set. Learn More about Organic Visibility. In the little box next to the number is the change in Organic Visibility of your site compared to last period. Learn more about Organic Visibility.
This callout The number of keyword ranking in the Top 50 positions / The total number of keywords in this selected set of keywords. The change in number of Top 50 keywords compared to last period is shown in the little box as well.
Similar to Top 50 Keywords, the Top 10 Keywords callout shows the number of keyword ranking in the Top 10 positions / The total number of keywords in this selected set of keywords. The change in number of Top 10 keywords compared to last period is shown in the little box as well.
The Universal Results callout will show you the number of universal results we've found for each major results types and how many of these universal results belongs to your site.
Keyword Performance Breakdown
Scroll down and you will see the keyword ranking chart, there are a lot of data you can choose to show in this chart, and the image above've shown the most common data points.
Descriptions of all data points available in Keyword Ranking Performance:
Keyword - These are the keywords you've added in the campaign, if you are tracking a keyword a multiple search engines, you will see them appear in multiple rows since keyword tracked in different search engines are considered different keyword, next to the keyword in the same column, if more than one search engine is currently selected, you can see different icons indicating the search engine, country, language, and device of each keyword as well. Icons will only be displayed if necessary to differentiate
Translation - You can give each keyword a translation when adding them through keyword management
Rank (No Universal) and Rank - These are the rankings for each keyword, and there are 2 types of rankings you can check in this page - Rank (No Universal) and Rank. Rank is the overall ranking of the keyword, taking universal results like images, videos, local, knowledge graph etc. in to account, and Rank (No Universal) will ignore any universal result types and show you the ranking with only classic blue link search snippets. By default, the Rank column is shown, to view rankings with universal results ignored, check the "Ranking (No Universal)" box in View Options
Change - This is the ranking change compare to the first day of the selected period
URL - This column shows the ranking URL of the ranking page. If you've defined a Preferred Landing Page for this keyword and the ranking URL matches with it, you will see a blue dot instead of blue circle at the left side of the URL, as shown in the number 1, 2 and 9 keywords in the image
Search Volume - This column shows the monthly search volume of the keyword, search volume for keywords can added through keyword management.
Region - This column shows the region of the keyword's tracked search engines, for example in the image above the keyword "4 star hotels" is being tracked Bing U.S. for desktop rankings, so the region column will show United States
Type - This column shows what kind of universal result the ranking keyword has, it might be image, video, local etc., an icon will be shown if Universal Results presents and you can hover over the icon to get more detail about this result. No icon will be shown if the ranking keyword has a classic organic result
Trend - This column will show the ranking trend of this keyword over time in accordance to your specified timeframe, hover over the chart you will be able to see its exact position
Universal Results - This column shows you the types and numbers of universal results we've found in the SERPs of these keywords. Hover over the icons of each result types you can get a little popup showing the exact number of that results types we've found, their ranking positions and whether these results belong to your selected site as below:
Options you can toggle through the View Options button, but aren't shown in the image above:
Search Engine - This column will show you a string of text including the search engine's name, region, language and device
Keyword Group - This column shows which Keyword Group does this keyword belongs to. Learn more about Keyword Group
Tags - If you've added any tag to this keyword, they can be shown here in a comma separated format. Learn more about Keyword tagging
Preferred Landing Page - This column shows the Preferred Landing Page for this tracked keyword, the column will leave as blank if there's no Preferred Landing Page set for the keyword. Learn more about Preferred Landing Page
Above the table there are two extra options, which are Export to Excel and View Options:
button will export these data to an Excel file
button will toggle the View Options menu, you can check on items here to customize which columns you'd like to see in the table: