Creating new campaign in Dragon Metrics is very easy but you might want to understand how campaign works in Dragon Metrics first to structure your campaign effectively. To start create a new campaign, you can go to the campaigns page located in the top section of the app and click on the
icon button on the page:
Upon clicking on the Add new campaign button, you will be presented with the Quick Start Wizard, allowing you to easily create your first campaign in a step by step fashion:
1. General Settings
At the entrance page of the Quick Start Wizard, you will need to define your campaign name, tracking URL and choose whether you'd like to enable advanced setup. Normal setup will omit a few non-essential options during the campaign creation process and no matter which setup mode you choose, you can change all these settings after the campaign's been created.
You can also track websites with specific subdomain or subdirectory in Dragon Metrics, learn more about tracking URL scope here.
After entering necessary information, click Next to proceed, at any step within the Quick Start Wizard, you can use the Next and Previous button to move on to the next step or go back any previous steps, if you want to abandon the whole creation process click Cancel.
Crawl Settings (Available if Advanced setup is enabled)
Crawl settings will allow you to choose whether you want Dragon Metrics to crawl your site in order to provide Site Auditor or Site Explorer data. You can choose different crawl types, limit the amount of URLs we can crawl for this new campaign, choose different crawl speed, you can also define an Alternate Seed URL or manage Excluded URLs.
Keyword Limits (Available if Advanced setup is enabled)
In this page you can setup keyword limits for this campaign:
Link Tracking (Available if Advanced setup is enabled)
Enabling Link Tracking will allow us to get backlinks to your site automatically and show them in Link Manager, if you are not interested in this data, uncheck the Track links automatically checkbox.
2. User Access
It's possible to control which users in the account can access the Campaign and which cannot. To give access to users, simply select them from the list of all users in the account on the left (use ctrl+click or shift+click to select multiples) and click the right arrow. To remove access for a user, click on their username in the list on the right and click the left arrow.
3. Connect Accounts
Dragon Metrics integrate with data from Google Analytics and Google Search Console. To set up integration with any of these tools, click on their respective Add button. You'll then be presented with the addition steps to finish the integration.
If no integration is desired, simply click on Next to proceed.
Google Analytics Integration
If you already have one Google account setup within this Dragon Metrics account, you can choose your existing Google Analytics view or choose Add Account in the Google Account dropdown menu to add new Google account to Dragon Metrics:
Google Search Console Integration
Websites with Full Google Search Console access level in your selected Google Account will be available here for integration, you can also add more Google Account by choosing Add New Account under Google Account dropdown menu.
4. Create Keyword Group
In this step you can start creating the first keyword group for this campaign, if you prefer to do it in a later time you can choose "I'll create keyword groups later (required for rank tracking)". Otherwise, give this keyword group a name and proceed. Learn more about Keyword Group here.
5. Search Engines
Each Keyword Group consists of a set of search engines you've defined and you can do it here. Learn more about our supported search engines
After selecting your tracking search engines, you will need to enter your list of keywords you'd like to track, in this page you can do it by adding manually (Pasting text into the text box), Import from File or from Google Search Console (If you've completed the integration):
Choosing the "Import from File" radial button will allow you to download a keyword file Excel template, you'll need to download the file, adding keywords into the file and upload it back to this page.
If you've integrated Google Search Console into Dragon Metrics, you will see a popup for importing keywords from Google Search Console, as shown below:
In this step, we will gather all the keywords from last 90 days Google Search Console data, and you can choose to import all of them or some of them depends on your needs and remaining keyword credits.
After adding keywords, you can see these keywords popping up in the table further down the page, you can add extra information like Translations, Tags, Preferred Landing Page and review your keywords here.
In this step you'll be able to enter competitors you'd like to track in this campaign by pasting them into the text box, if you are not sure about which competitors you should be tracking you can just leave it blank, because we can find them out for you after campaign creation with the Competitor Discovery tool. Learn more about competitors here.
8. Setup Complete
After clicking Finish in the Competitor screen, you will get to the main app interface and get further instructions on what to expect / do next in Dragon Metrics!