Paid Traffic Overview shows paid traffic displayed over time.

Jump to a Section

Getting Started

To get started, navigate to Paid Traffic Overview under Analytics > Paid in the left navigation.

Metrics on this page

Sessions

Sessions are one way of measuring traffic to your site. From Google Analytics:

A session is a group of user interactions with your website that take place within a given time frame. A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session.

Learn more about Google Analytics Sessions

Conversions

A Conversion is the number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form.

In Dragon Metrics, Conversions is equal to All Goals from the selected Google Analytics view, but you may choose a custom group of goals to define what a conversion is.

Learn more about goals

Average session duration

Average session duration is the total duration of all sessions (in seconds) / number of sessions.

Learn more about Average Session Duration

Bounce rate

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Learn more about bounce rate

Chart

The chart at the top of the page displays Sessions and Conversions from the paid search on a daily/weekly/monthly basis (depending on selected Period).

Table

The table displays metrics for traffic from the paid search on a daily/weekly/monthly basis (depending on selected Period).

  • Sessions: All sessions were recorded by Google Analytics during this time period. A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Avg. Time on Site: The average amount of time all users spend on a single page

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

  • Pages per Session: The average number of pages viewed during a session

Ecommerce metrics

If E-commerce has been set up for your Analytics view and enabled in Dragon Metrics, the following eCommerce metrics can be shown in the data table by choosing each column in View Options in the upper right of the table.

  • Revenue: The total revenue associated with a transaction, which may include shipping, tax costs, or other adjustments to total revenue.

  • Transactions: The total number of completed transactions on your site

  • Quantity: The number of units purchased

  • Ecommerce conversion rate: Ratio of transactions to sessions, expressed as a percentage

Filter and Settings

You can adjust the date range, period, or filter in the options at the top of the page.

Click the expand arrow to reveal options hidden by default

Date range

Choose from commonly-used presets by clicking the calendar icon on the right.

Choose a custom date range for the report by clicking on the beginning date or end date.

You can compare two date ranges by clicking the "Compare to" checkbox. Commonly used comparison date ranges are available or choose any custom dates.

The report will now show a comparison between two date ranges.

Segment

All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.

Segments are extremely powerful ways to segment and filter your data. Learn more about Google Analytics segments

Period

The sampling period for the chart and table. Typical options available include daily, weekly, or monthly. Daily periods may be useful for shorter date ranges, while weekly or monthly will typically be a better choice for longer ranges.

Viewing a 12-month date range with a daily period:

The same range with a weekly period:

And now with a monthly period

Goals

By default, the Conversions metric is set to include All Goals from the selected Google Analytics view. To change which goals make up a conversion in Dragon Metrics, you may choose one, multiple, or all in the Goals filter.

Device

Filter traffic by desktop, mobile, tablet, or a combination of devices.

Export

You can export data to Excel by clicking the icon found above the table to the right.

Did this answer your question?