Ever since Google started withholding keyword referral data in October 2011 (and later Yahoo and Bing joining in as well), search marketers have been scrambling for another way to get this data back. With Dragon Metrics’ Organic Landing Pages reports, you can start to reclaim your (Not Provided) data.
How does it work?
We map the ranking keywords to each URL of your campaign's site so that you can view which keywords are bringing in traffic and conversion to each landing page.
Firstly, we get the organic traffic for each landing page of your campaign's site.
Then we pair each URL with the ranking keywords tracking in Dragon Metrics.
With search volume aside for each ranking keyword and their ranking position, you can make a reasonable assumption of which keywords make up the organic traffic for this URL.
And more importantly, with organic sessions and organic conversions, you can know which keywords bring valuable traffic to each landing page.
Jump to a section
To get started, navigate to Organic Landing Pages under Analytics > Organic in the left navigation.
Note: If you want to check for specific URLs, see this article about Organic Optimized URLs instead.
At the top of the report, there are 4 callouts based on the URLs of your campaign's site.
Sessions: A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.
Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals
Average Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration
Bounce Rate: Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate
The table below shows all the ranking URLs of your campaign's site. Click the down arrow next to each URL to expand and view all the ranking keywords for each URL.
You can also use the Collapse All and Expand All button to perform bulk action for all URLs.
URL / Keywords: This column shows each URL with its ranking keywords.
Search Engine: The search engine that each URL is ranking on.
Organic Sessions: The total number of Organic Sessions that URL received in your selected date range. This column requires integration with Google Analytics. Learn more about Analytics Integration here.
Organic Conversions: The total number of Organic Sessions that URL generated in your selected date range. This column requires integration with Google Analytics. Learn more about Analytics Integration here.
Ranking Keywords: This column shows the total number of keywords a URL is ranking for, clicking on the icon button next to the number will expand the row and display ranking keywords for that URL
Ranking: The number shown in this column is the highest position this URL is ranking for out of all its ranking keywords. If you've expanded the row to view individual ranking keywords, ranking positions for each ranking keywords of the URL will be shown as well
∑ Monthly Search Volume: The total number of times all the ranking keywords are being searched for in search engines. We calculate this metric by adding up all the search volume of all ranking keywords the URL is ranking for. If you are in the expanded view search volume of each keyword will be displayed as well.
Columns hidden by default that can be shown by clicking the View Options button in the upper right of the table include:
Region (Language): The region and language of the tracking search engine.
Filter and settings
You can adjust the date range, period, or filter in the options at the top of the page.
Choose from commonly-used presets by clicking the calendar icon on the right.
Choose a custom date range for the report by clicking on the begin date or end date.
You can compare two date ranges by clicking the "Compare to" checkbox. Commonly-used comparison date ranges are available, or choose any custom dates.
The report will now show a comparison between two date ranges.
By default, the reports show all ranking URLs from all search engines. Select a specific one from the dropdown list.
You can export data to Excel by clicking the icon found above the table to the right.