What is a Preferred Landing Page?
A preferred landing page is the URL that you are using to target this keyword or the URL would like to rank highest for this keyword. It is one of the optional fields that may be added to a keyword.
Preferred Landing Page creates a link between a URL and a keyword that establishes this is the URL that will be used to target this keyword. If included, the preferred landing page is used to provide additional analysis throughout the platform.
Each keyword can only have one Preferred Landing Page, but it's possible for a URL to be the Preferred Landing Page for many keywords.
When a URL is listed as the Preferred Landing Page for a keyword, it is said to be one of the URL's targeted keywords.
How is Preferred Landing Page used in reports?
The ranking URL will be compared against the Preferred Landing Page for each keyword to show whether there is a match or not.
If the ranking URL is the Preferred Landing Page, a closed dot will be shown:
If the ranking URL is not the Preferred Landing Page, the dot will be hollow:
On the Optimization tab of URL X-Ray, the content of the Preferred Landing Page will be checked to see if the targeted keywords are found in the main content areas of this page, such as title, meta description, URL, H1, and body text.
This will also be shown on the Content tab as well.
The content of each Preferred Landing Page will be checked to see if it contains the targeted keywords in main content areas of this page, such as title, meta description, URL, H1, and body text.
Next to each main content area, a column for Contains Keywords will be displayed to show whether the Preferred Landing Page is correctly optimized for the targeted keywords.
How to update the Preferred Landing Page
The Preferred Landing Page can be updated on the Keyword Settings in the same way that other optional keyword fields are.
For example, it can be updated directly in the Keyword Settings table:
Or it can be updated by file:
Site Explorer and URL X-Ray
Updating the Preferred Landing Page on Keyword Settings starts with a keyword and asks the question what is the best URL to target this keyword?
While this can be effective in many situations, you may want to start with a URL and instead ask the question what is the best keyword to optimize for this URL?
The Assign Keywords tool on URL X-Ray and Site Explorer provides and easy method for this.
It can be accessed from the Overview tab of URL X-Ray
On the Optimization tab of URL X-Ray
Or the Keywords column on Site Explorer
Clicking any of these links will open the Assign New Keywords modal
Here, you can begin your search to find the perfect keywords to optimize for on this URL.
If you already know which keywords you want, just type them into the box. Keywords that partially match what you type will be shown.
Click on a keyword or press enter to add it for this URL.
You can also add a keyword by filtering for specific criteria
Then clicking add next to the keyword results in the table
When a keyword has been added, you'll see the Preferred Landing Page field updated immediately to the currently selected URL.
Be sure to save your changes when you are finished.