Dragon Metrics allow our users to conduct keyword research right inside our app interface, to access our keyword research section, simply go to the Keyword Research page under Keyword section.

Currently we support keyword research for Google, Bing and Baidu:

Google
Country - International
Data Points

  • Related Keywords
  • Search Volume
  • Search Volume Trend
  • Estimated Cost per click in US Dollars
  • Paid Competition

Bing
Country - International
Data Points

Baidu
Country - China
Data Points

Naver
Country - South korea
Data Points

  • Related Keywords
  • Search Volume
  • Paid competition

All the keyword data are available for Excel export, and these results can be added to rank tracking directly

To access these keyword research tools, click on their respective tabs after entering the Keyword Research page:

Google/Bing/Naver

On the top bar you can quickly switch between the search engines, regions and languages you want to conduct the research for.

After you have entered the keyword, you will see Dragon Metrics return a list of keywords with monthly search volume, monthly search volume, CPC and Paid Competition. Monthly search volume indicates the estimated amount of search in a month, while the trend chart shows the changes of SV throughout the year. CPC is the estimated cost per click to bid the keywords on ads on SERPs. 

The first keyword will always be the one you have researched for; the following are all recommended related keywords. If the keywords you research at first does not have a decent SV, you may want to take a look at other related keywords for the right one to target. After you have selected the keywords, select the checkbox and add the keywords into Dragon Metrics for tracking

Baidu

If you are getting into this page for the first time, you can read this article to learn the basics of Dragon Metrics' Research Mode. The Keyword Research Overview page is the main page of the keyword portion, which will give you various data about this keyword on different search engines.

On top of the page you can see the keyword you've entered, and in the bracket next to the keyword you can see the English translation of this keyword, at the top right you can option to export data within this page to an Excel file by clicking on

Below you will see 5 major metrics for this keyword:

Search Volume - The number of exact match monthly searches for this keyword on Baidu. Learn more about Search Volume
Organic Keyword Difficulty - Dragon Metrics' measure of how difficult it would be to rank for page one on Baidu for this keyword, based on the strength of the currently ranking domains on page one. Learn more about Keyword Difficulty
Organic CTR - Dragon Metrics' score (out of 100%) of how worthwhile it will be to target this keyword for SEO. Keywords with a high number of ads, Baidu properties, or other non-organic results on the first page will have a lower score than keywords with no ads or non-organic results. Learn more about Organic CTR.
Paid Competition - The level of competition for PPC ads on Baidu
Results - The number of search results found by Baidu for this keyword. Can indicate the popularity or competition for this keyword

Related Keywords

In the table of related keywords with highest search volume, you can click on "view all" to get to the Related Keyword reports, which will give you a full list of related keywords, clicking on each keyword here will start a new keyword research for them:

Organic Ranking

Next to the Related Keywords table you will see the Organic Ranking table, which will show you the top 10 organic results for this keyword along with their Domain Organic Dragon Rank and Domain Organic Visibility Score, clicking on "view all" will show you a more in depth Organic Ranking Report, clicking on each link here will start a new domain research for each ranking URL's root domain:

Note

For Bing and Baidu, we get the data directly from the search engines. So we have keyword data for all keywords in existence. For Google, unfortunately, our keyword research data is a bit more limited. (This is the only aspect that’s limited. Rankings, links, competitors, analytics, etc. are unaffected).

It’s a bit more limited because a few years ago, Google cut off direct access (http://www.kahenadigital.com/google-revokes-adwords-api-access-for-seo-tools/) to the Adword Keyword Planner API to almost all SEO tools. Because of this, we’ve all had to find other ways to get the data. We now have access to a database of 90 milllion keywords, which is a lot, but still not nearly enough. This data does come from Google, and is refreshed monthly, but only contains 90 million. Furthermore, the vast majority of these keywords data is for United States – English.

Google offers their Adwords Keyword Planner (https://adwords.google.com/KeywordPlanner) as a free and publicly open tool. It has the most accurate and freshest data (it’s a tool from Google) available, and provides the best related keyword suggestions. To be honest, no other free or paid tool is nearly as good as their suggestion engine. In Dragon Metrics, we offer our keyword research of 90 million keywords to our users, as it’s still a very nice feature to have. But while we work towards finding a more long-term solution, we suggest our users utilize this tool on Google’s site, and import the data into Dragon Metrics. It’s an extra step, but it still works quite well.

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