What is the H1 Tag?

The h1 tag is the highest level HTML heading, which are hierarchical headings found in the body element of a document, numbering from h1 (most important) to h6 (least important). They serve as headings for individual areas of the page and are usually styled to show their relative importance, with h1 typically being the largest font size on the page.

Headings are best thought of as the outline of the document: The h1 is the headline or title of the page or article, h2s are each top-level points, and other lower heading levels are sub-points.

A typical h1 tag:

<h1>Lorem ipsum dolor sit amet, consectetur adipisicing elit</h1>

While a page can have multiple h2, h3, h4, or other heading tags, it's generally a best practice to only have one h1. Because it is the highest level heading, and because there is only one of them, this content area is typically given a high amount of weight by search engines. Perhaps second to the title tag, the h1 is usually the most important place for keywords on the page. Including keywords here is a good indicator that the page content is relevant to these words.

What Does "H1 Too Short" Mean?

If the h1 on the page is less than 10 characters, it could be a bit too short to provide value and include targeted keywords.

Why It's Important

Since the h1 is such an important content area on the page, it’s a good place to add targeted keywords to signal to search engines the topic of the page. If you’re using less than 10 characters in your h1, it’s likely under-optimized since it can be difficult to fit all your targeted keywords in such a small space.

How to Fix

For each URL write a longer h1 tag that includes a headline or description of the content of the page that also includes your most important targeted keywords.

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