What is the H1 Tag?

The h1 tag is the highest level HTML heading, which are hierarchical headings found in the body element of a document, numbering from h1 (most important) to h6 (least important). They serve as headings for individual areas of the page and are usually styled to show their relative importance, with h1 typically being the largest font size on the page.

Headings are best thought of as the outline of the document: The h1 is the headline or title of the page or article, h2s are each top-level points, and other lower heading levels are sub-points.

A typical h1 tag:

<h1>Lorem ipsum dolor sit amet, consectetur adipisicing elit</h1>

What Does "H1 Empty / Missing" Mean?

It means that there was no h1 content found on the page. This could mean one of two things - either the tag is missing completely, or it was left blank with no content (e.g. <h1></h1>).

Why It's Important

Since the h1 is such an important content area on the page, omitting it is a lost opportunity to include keywords to signal to search engines what the content on the page is about. It also is a good way to organize the content on your page and may make it easier for users to read and find what they're looking for.

How to Fix

For each URL write a keyword-rich h1 tag for the page that fits as a headline or description of the content on the page. Chances are the page already has a headline or title. If so, rewrite to include keywords (if it doesn’t already) and enclose this headline in an h1 tag.

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