Tags provide a way to segment and view keywords in ranking reports. Tagging keywords is optional, but can help provide much simpler and deeper reporting.
How Tags are used in reporting
Tags unlock powerful segmentation capabilities throughout the platform:
All ranking reports allow filtering by tag.
Compare Ranking by Tag
Reports such as Tag Ranking allow you to view how each keywords in each tag are performing against each other.
Compare Search Demand and Popularity by Tag
Search Demand Trends lets you compare monthly search volume trends of keywords split by tag.
Find competitors for each segment
Competitor Discovery will automatically find your biggest organic competitors are for each tag / segment.
Common ways to tag keywords
Some traditional ways of using tags include (but are not limited to):
By branded and non-branded
By product or service type
By search intent
By conversion value
By popularity (search volume)
By project or time added
By funnel stage
By size, color, or other product attributes
Dynamic tags bring even more options available:
Keywords at a specific position or group of positions (e.g. ranking #1, ranking on page 1, no ranking, etc)
Keywords moving in or out of a specific position (e.g. keywords new to position 1, keywords that dropped out of position 1)
Keywords where the ranking URL doesn't match the preferred landing page
Keywords with a specific ranking URL (or subdomain, subfolder, or section of the site)
Keywords with a specific SERP feature (e.g. keywords with a Featured Snippet on the SERP)
Each keyword can have an unlimited number of tags assigned to it, so you can mix and match multiple tags for even better segmentation.
For example, a clothing retailer can create tags for men and women's departments, then create tags for type of product such as shoes, pants, or shirts. With this setup, you can filter all keywords for the mens tag, and then select tags for shoes, pants, and shirts, to compare how these popular men's products are performing against one another.
Dynamic Tags vs. Manual Tags
There are two ways to tag your keywords: Dynamic Tags or Manual Tags.
While Manual Tags are applied directly to keywords individually, Dynamic Tags are simply rules that you set up — any keywords that match this criteria will have these tags applied.
Dynamic tags are created by filtering on the Keyword Ranking report and saving the filter as a Dynamic Tag.
Every time ranking or search volume data is updated, the filters for the dynamic tag will be applied. Any keyword that meets the criteria will have this tag added to it, while any keywords that do not meet the criteria will have it removed. This means your tags will always be kept up-to-date with the most recently available data.
Benefits of Dynamic Tags
Dynamic tags can save a tremendous amount of time, freeing you from having to tag keywords individually. For example, instead of going through your keywords and tagging each one that has your brand name, simply create a rule that applies the brand tag to any keyword that contains your brand name.
In addition to time-savings, dynamic tags unlock some truly powerful segmentation options that are unavailable to traditional tags. Want to compare your performance of keywords where the SERPs contain a local map pack to those that don’t? It’s just a couple of clicks away with dynamic tags.
Create a dynamic tag
To create a dynamic tag, navigate to Keywords under Ranking in the left navigation.
At the top of the page, select the filters you'd use and click Apply filter.
The Save filter as dynamic tag will be enabled after the filter is applied.
Click this button to enter a name for this dynamic tag.
Click OK to save.
Note: A dynamic tag cannot be created if the current filter already includes a dynamic tag, or “site” is set to anything but the campaign site.
How to manually tag keywords
To begin, visit Keyword Settings under Campaign Settings in the left navigation
There are 3 ways to tag keywords:
Individually in the table: Great for small, quick changes
Bulk update in the table: Perfect for larger updates to Tags
Bulk update by file: Best for big changes to multiple fields
Individually in the table
The simplest way to update details of existing keywords is to click on the field directly in the table.
This will display a popover allowing you to modify the value of this field.
Make your changes and click the check button to save.
The changes will be updated immediately
Bulk update in the table
If you need to make changes to many keywords at once, a bulk update will speed up the process considerably. For example, if you would like to add a tag to a set of 200 keywords, this would be time-consuming to do one-by-one.
To make changes in bulk, select all the keywords you would like to update by checking the box next to each keyword.
Click the Edit button at the top of the table.
Since each keyword could have many Tags, it's possible the selected keywords have different values. The initial state of the checkboxes next to each tag provide clues of the current values of the selected keywords:
Checked: all selected keywords currently have this value
Partially selected: Some but not all of the keywords current have this value
Unchecked: None of the selected keywords currently have this value
Make your changes by checking or unchecking the boxes, then click Apply.
Check the box to add the tag to all selected keywords
Uncheck the box to remove the tag from all selected keywords
Leave it as partially selected to keep this tag unchanged for all selected keywords
If you would like to add a new tag that has not been created yet, type it into the box at the bottom and press Enter
Now it can be added just like any other existing tag in the campaign.
Bulk updates with filter
Often times it will be advantageous to use the keyword filter along with the bulk updates. For example, let's see how we would tag all keywords that contain our brand name with the brand tag.
To begin, filter by our brand name:
Then select all of the search results:
Finally, check the brand tag and click Apply.
The keyword has now been applied to all keywords that matched our filter criteria.
Update by file
To update by file, click the Bulk update button in the top right of the table.
This will bring up a modal where you can download the current keyword list as an Excel file.
Open the file, make your desired updates, and save it again.
Click Upload updated keywords and select the newly-saved file.
A list of the proposed changes will be shown. Click Confirm update to make the update or Discard changes to leave the keywords as they were before the upload.