Tag Ranking report shows the organic performance of keywords grouped by tags in the campaign. You can view and compare which group of keywords is performing better than the others.

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Getting Started

First up, you'll want to make sure you've tagged your keywords appropriately. It's quick and easy to set up, and there's no limit to the number of tags you apply to a keyword or campaign. Learn how to tag your keywords

If your keywords are already tagged, click Tags under Ranking in the left navigation.

Organic Visibility Score

At the top of the page, you'll find the Organic Visibility Score of each tag in your campaign, along with the amount it's changed since the beginning date of the selected date range.

Charts

The same Organic Visibility Score is shown in the charts below. A trended chart showing the performance over time is shown.

Click the Summary button to toggle to see the a comparison for the most recent date in the selected range.

Table

This table shows a more detailed view of the organic ranking performance of keywords in each tag.

  • Tags: The tags you have created and group the keywords.
  • Organic Visibility: Score measuring organic ranking performance, roughly equivalent to the average expected click-through-rate for all keywords tracked in the current set. Learn more about Organic Visibility
  • Top 50 keywords: The number of keywords with one or more URLs ranking in the top 50 positions. The total number of keywords in the selected set is shown in the denominator.
  • Top 10 keywords: The number of keywords with one or more URLs ranking in the top 10 positions. The total number of keywords in the selected set is shown in the denominator.
  • The number of keywords ranking in different positions: Under the column "1", it shows the number of keywords ranking in position 1. Under "2-5", it shows the number of keywords ranking in positions 2 to 5.

If you are interested in knowing more about the number of keywords in different positions, click View Option on the top right of the table.

You can select to view the number of keywords ranking in positions 31-40, 41-50, and 50+.

Date range

You may select any date range from the creation date of this campaign to the most recent update.

Search Engine

All search engines added for this campaign are available to be viewed on this report. Only one search engine is shown by default, but it can be changed using the Search Engine filter at the top of the page.

Tags (dimension)

The Tags (dimension) dropdown lets you choose which tags to include in the report. By default, the first 5 tags are selected.

Tags (Filter)

You can also filter to only include keywords that contain specific tags in the calculation by selecting them in the Tags (Filter) dropdown.

Advanced segmentation

Using the Tags (Filter) in conjunction with Tags (Dimension) can result in very useful segmenting. For example, you may want to compare 3 different product lines (e.g. contact lenses, pharmacy, photo) but only look at non-branded keywords.

You can do this by selecting contact lenses, pharmacy, photo as the dimension and non-branded as the filter.

This will compare keywords that are tagged with (contact lenses AND non-branded) to keywords tagged with (pharmacy AND non-branded) and (photo AND non-branded)

Site

You can specify which site's data to display. By default, it shows the campaign's main tracking domain. Tracking competitors are also available. Learn more about how to add competitors to the campaign.

Include Universal Results

Dragon Metrics tracks over 30 types of SERP Features (e.g. map packs, images, videos, featured snippets, people also ask, etc). By default, a site's presence in one of these rich results will be counted as an organic ranking. If you'd prefer to exclude these result types from being counted as organic ranking, set this field to No.

Exporting Data

Click the Export to Excel button in the upper right of the report to download the data for this domain.

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