The Search Engine Ranking report lets you compare organic ranking performance across multiple tracking search engines.

This report is a great way to compare...

  • your keywords are performing in desktop vs. mobile searches

  • ...what searchers in Los Angeles vs. New York City see (or any of the other supported 100,000+ cities, counties, or neighborhoods)

  • ...what your rankings are in Google vs. Bing (or any of the other 11 supported search engines)

Jump to a section

Getting Started

To get started, navigate to Search Engines under Ranking in the left navigation.

Note: This report only shows tracked search engines added to this campaign. If you don't see a search engine that you need, you'll need to add it first. Learn more how to add tracking search engines

Organic Visibility Score

At the top of the page, you'll find the Organic Visibility Score of each search engine tracking in the campaign, along with the amount it's changed since the beginning date of the selected date range.


The same Organic Visibility Score is shown in the charts below. A trended chart showing the performance over time is shown by default.

Click the Summary button to toggle to see the a comparison for the most recent date in the selected range.


Each row in table is a tracked keyword in the campaign, while each column is a tracked search engine. Each cell shows your site's ranking position and the amount it has changed during the selected date range for each keyword and search engine.

Click on a keyword to see a detailed comparison of its performance across each search engine.

Here you can compare ranking trends, ranking URL, ranking position, and SERP features for each search engine.

Additional Columns

Columns hidden by default that can be shown by clicking the View Options button in the upper right of the table include:

  • Translation: An optional translation of the keyword that may be included when adding keywords

  • Preferred Landing Page: When adding new keywords, you can optionally include a preferred landing page, which is the URL that you are using to target this keyword or the URL would like to rank highest for this keyword.

  • Tags: A list of all tags applied to this keyword

Filters for Search Engine Ranking

Date range

You may select any date range from the creation date of this campaign to the previous day.

Search Engine

All search engines added for this campaign are available to be viewed on this report. All search engines are shown by default, but they can be changed using the Search Engine filter at the top of the page.


Tags are one of the most powerful ways to segment your keywords. In this report, you can filter by one or more tags to see only the set of keywords you're interested in.

If multiple tags are selected, you can choose how keywords are chosen for inclusion on the report.

If Include any is selected, keywords that include any of the selected tags will be included.

If Include all is selected, only keywords that include all of the selected tags will be included.

You can even build more complex queries by adding another Tag filter. Just click +more

An additional Tag filter will now be available (joined with boolean AND logic).

For example, to view keywords that tagged as non-brand and either high or medium search volume, you could use the following filter:


You can specify which site's data to display. In default, it shows the campaign's main tracking domain. Tracking competitors are also available. Learn more about how to add competitors to the campaign.

Include Universal Results

Dragon Metrics tracks over 30 types of SERP Features (e.g. map packs, images, videos, featured snippets, people also ask, etc). By default, a site's presence in one of these rich results will be counted as an organic ranking. If you'd prefer to exclude these result types from being counted as organic ranking, set this field to No.

Exporting Data

Click the Export to Excel button in the upper right of the report to download the data for this domain.

Add a Module to a Custom Report

Related modules of the report page can be added directly to a custom report. Click the Add to Report Builder button on the top right.

Select to add a specific module to a specific report, or create a new one.

Then, click Add module and customize to proceed.

Learn more about Adding modules from report pages

Getting the data in Google Data Studio Connector

You may access the data of this report on Google Data Studio. Click Get the Google Data Studio connector button on the right.

The popover shows a list of Google Data Studio Connectors and links to each of them. Click Link to connector will direct you to Google Data Studio. Learn more about how to get started with Google Studio connectors.

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