In addition the actual keyword, there are several other data points that can be optionally stored along with each keyword.

Learn how to update keyword fields

Keyword (required)

The only required field is the actual keyword you'd like to track.


This is an optional translation of the keyword in another language of your choice. This is often useful for international teams that may need to manage reporting on campaigns with keywords in languages they may not understand. If you don't already have a translation for the keywords, consider pasting them into a service such as Google Translate to quickly perform a machine translation. The translation may not be technically perfect, but could still provide useful context for international teams.


Keywords can be given one or more tags to help in sorting and filtering. Tags can include spaces and are comma-separated. Learn more about tagging keywords

Preferred Landing Page

This is the URL of the landing page that you would like to rank highest for this keyword. If included, the preferred landing page is used to provide additional analysis throughout the platform:

  • Keyword Ranking: This field will be compared against the URL on your site that is ranking for this keyword to see if there is a match.

  • In Site Auditor, Site Explorer, and URL X-Ray it will be used to check whether or not the main content areas on the page are optimized for this keyword.

This field can also be added later by browsing for a suitable landing page using the Site Explorer tool. Learn more about Preferred Landing Page

Search Engine (required if keyword-level search engine tracking is enabled)

If keyword-level search engine tracking is enabled for this campaign, a list of all tracking search engines must be specified for each keyword.

When uploading from a file, you will need to include a list of each desired search engine ID.

The format for the search engine ID is:


For example for Google search engine in the United States in English language on desktop devices and the location of Los Angeles, you'd enter it as:

google|us|en|desktop|Los Angeles\, California\, United States

Please note that commas in locations must be escaped with a leading forward slash.

Multiple search engines should be separated by a comma. For example:

google|us|en|desktop, google|us|en|mobile|Los Angeles\, California\, United States

Search engine and location IDs

  • The full list of supported search engines and their IDs can be downloaded here.

  • The list of supported locations can be downloaded here.

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