The Site Ranking Comparison page allows you to compare site ranking performance between your site and all your tracked competitors' sites, you can segment your data by Date, Keyword Groups, Search Engines, Top Ranking URLs or All Ranking URLs and Tags to get performance data only for the keywords that you looking to analyze.
Note: Unlike Competitor Discovery or Competitor Discovery Trend, The Site Ranking Comparison page is specifically designed to show data only your tracked competitors, you can learn more about adding tracked competitors to your keyword group here.
You can segment your keyword data in a numerous ways with filters located at the top of the page.
Date - You can select a specific date range to look up for ranking data, please keep in mind that the day you've chosen here will be respective to your account's ranking update frequency, for example in weekly accounts, the data being presented for any specific day will be the same across the same week.
Keyword Group - You can select which Keyword Groups you'd like to compare against with this filter, one or multiple instances of them can be selected
Search Engine - You can select which Search Engine you'd like to perform comparison to with this filter, engines available here will depends on which keyword group you've selected in the Keyword Group filter and their tracked search engines, one or multiple instances of search engines can be selected
Tags - If you've added tags to your keyword in Keyword Management area, you would be able to filter for keywords that contain certain tags by entering these tags into the text area here
After you've set the criteria of keywords, click on Apply and the page will be refreshed with data matching your criteria.
There are 3 types of data visualizations available in Competitor Site Ranking report:
Bar chart that shows Organic Visibility of competitors with yours in the most recent updated day of your selected date range.
Stacked bar chart showing you most recent keyword ranking performance of each site. X axis is the site and Y axis is the number of ranking keywords. You can also see each bars in the chart contains multiple colors, that's because we've stacked ranking keywords in different ranking positions together to form each bar in the chart, hover over each colored part of a bar will show you the positions, ranking keywords of that domain.
Trend chart shows you Organic Visibility of you and your competitors over time.
Site Ranking Table
After the Site Ranking Table there will be a table showing you all your tracked competitors, their total number of ranking keywords, number of ranking keywords in each position groups etc.. The 2 buttons on the top right of the table allow you to export data on this page to Excel files or toggle columns to be displayed in the table:
Domain - The domain name of the tracked competitors
Organic Visibility - Organic Visibility of the domain, and its change compare with selected start date
Top 50 Keywords - Number of top 50 ranking keywords for the domain. The numerator is the number of top 50 ranking keywords and the denominator is the total number of tracked keywords. Their changes compare with start date are also shown.
Top 10 Keywords - Number of top 10 ranking keywords for the domain. The numerator is the number of top 10 ranking keywords and the denominator is the total number of tracked keywords. Their changes compare with start date are also shown.
1, 2-5, 6-10, 11-20, 21-30, 31-40, 41-50 - Number of Ranking Keywords in Each Position Group