What is a Keyword Credit?

Every Dragon Metrics account comes with a certain number of keyword credits, determined by your subscription plan. Keyword credits are determined by the number of SERPs (search engine results pages) Dragon Metrics must collect. Keywords assigned to a keyword group will use keyword credits when rankings are tracked.

How Keyword Credits Are Calculated

Tracking a single keyword on one search engine, language, country, device, and geolocation counts as one credit.

This means with 1,000 keyword credits you can track:

  • 1,000 keywords on Google United States in English on Desktop (national)

or

  • 500 keywords on Google United States in English on Desktop (national) and
  • 500 keywords on Google United States in English on Mobile (national)

or 

  • 166 keywords on Google United States in English on Desktop (national) and
  • 166 keywords on Bing United States in English on Desktop (national) and
  • 166 keywords on Google United Kingdom in English on Desktop (national) and
  • 166 keywords on Google United States in Spanish on Desktop (national) and
  • 166 keywords on Google United States in English on Mobile (national) and
  • 167 keywords on Google United States in English on Desktop (Chicago)

(etc)

Why use a credit system?

We understand that although this kind of keyword credit system is standard across most SEO platforms, you may be wondering the reason why it's set up in this way.

Each unique keyword/search engine/language/country/device/geolocation combination requires a retrieving a unique SERP from the search engines. From a cost perspective, it doesn't matter then if you track 1,000 keywords on 1 search engine or 1 keyword on 1,000 different search engines — both scenarios require the same number of SERPs retrieved.

We strive to keep our pricing extremely competitive, so our prices are closely tied to our direct expenses. We try not to charge for things that don't cost anything to provide. Collecting search results is the most cost-intensive data provided by the platform, so pricing directly correlates to the expense of collecting this data. Therefore a credit system for keywords is the best way to ensure you're getting exactly what you're paying for, which helps keep prices as low as possible.

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