Sometimes when showing a report, you may only want to focus on a specific subset of URLs that you've been working on.

The Organic Optimized URLs report lets you do just that. Simply enter only the URLs that you're interested in, and the report will display the organic traffic, conversions, and ranking positions of only these pages.

Optimized URLs

Jump to a Section

Getting Started

To get started, navigate to Organic Optimized URLs under Analytics > Organic in the left navigation.

Targeted URLs

On the main page of Organic Optimized URLs, you will see a field for you to enter the targeted URLs. You can enter up to a maximum of 200 targeted URLs, hit Go to see the final report.

Optimized URLs

Top Callouts

At the top of the report, there are 4 callouts based on the targeted URLs you have entered.

  • Sessions: A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Average Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

Table

The table shows additional information based on URL and targeted keywords.

By default, it shows the following columns:

  • URL and Targeted Keywords: URL of the organic landing page. Keywords with this URL set as the preferred landing page will be shown below when expanded.

  • Sessions: All sessions were recorded by Google Analytics during this time period. A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Monthly Search Volume: The 12-month average monthly search volume of the selected search engine and country set up in the campaign.

  • Ranking Position: The ranking position of the keyword at the tracking search engine and country set up in the campaign.

Additional Columns

Columns hidden by default that can be shown by clicking the View Options button in the upper right of the table include:

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Avg. Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration

  • Pages per Session: The average number of pages viewed during a session.

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

  • Revenue: The total revenue from google analytics' e-commerce section.

  • Transactions: The total number of transactions defined in google analytics' e-commerce section.

  • Ecommerce Conversion Rate: The ratio of transactions to sessions, expressed as a percentage. Learn more about E-commerce conversion rate.

Filter and Report Options

You can adjust the date range, period, or filter in the options at the top of the page.

Date range

Choose from commonly-used presets by clicking the calendar icon on the right.

Choose a custom date range for the report by clicking on the beginning date or end date.

You can compare two date ranges by clicking the "Compare to" checkbox. Commonly used comparison date ranges are available or choose any custom dates.

The report will now show a comparison between two date ranges.

Search Engine

All search engines added for this campaign are available to be viewed on this report. All search engines are shown by default, but they can be changed using the Search Engine filter at the top of the page.

Keep in mind that Google Analytics data is not filtered by search engine. Choosing search engines here just shows or hides the ranking position for each keyword on the selected search engines.

Trend

You can choose to display a trend of organic sessions and conversions for the selected URLs by selecting the desired period in the dropdown.

Segment

All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.

Segments are powerful ways to segment and filter your data. Learn more about Google Analytics segments

Goals

By default, the Conversions metric is set to include All Goals from the selected Google Analytics view. To change which goals make up a conversion in Dragon Metrics, you may choose one, multiple, or all in the Goals filter.

Targeted Keywords

By default, the report shows all keywords ranking on the URLs. Select True to only show keywords with the URL set as the preferred landing page.

Export the Data

Export data to Excel by clicking the button next to View Options.

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