Account Performance modules retrieve data from multiple campaigns in your account. Account Performance modules are best used to compare the performance across different campaigns.

Note: This article explains the differences between the Account Performance modules and how they can be customized. Learn more about how to create a new report here.

Available Account Performance Modules

There are 3 Account Performance modules available to choose from under Account Performance after clicking Add Module.

Basics of customizing modules

Each module can be customized differently depends on its types and usages. However, there are a few options here that will almost always remain consistent:

Title

This is the display title for the reporting module which will be shown in the report. Check Hide title on report to hide the title in the report.

Date Range

The selected period for the data of the module. Check Hide date range on report to hide the date in the report.

Campaign

The selected campaign for the data of the module.

Show

Check the sections/report elements to show within the module, or Uncheck to exclude them from the module. Different modules have different sections/report elements available to choose from.

Account Ranking Overview

This module shows the organic ranking overview for multiple campaigns. It includes organic visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions trending over time.

It shows 2 sections by default (You can customize and choose which one to include under Show of the module's setting):

  • The chart shows the ranking position distribution of each campaign.

  • The table shows the organic visibility, Top 50 keywords, Top 10 keywords, and the number of keywords in different ranking positions.

The module can be further customized by changing its setting:

  • Campaigns: Choose which campaigns to include in the module.

  • Table Rows: Toggle which data columns to be shown in the table. By default, Date, Organic Visibility, Top 50 Keywords, Top 10 Keywords, Position 1. 2-5, 6-10, 11-20, 21-30 are selected. 31-40, 41-50, 50+, Average position, Ranking URLs are available to select and include in the table.

  • Include Universal Results: Choose whether Universal Results should be considered in this module

  • Show: Choose to show Charts, and/or Table in the module.

Account KPI Overview

This module provides a high-level overview of different metrics for multiple campaigns. It includes metrics for ranking, traffic, links, and site issues.

It shows 3 sections by default (You can customize and choose which one to include under Show of the module's setting):

  • The chart shows the selected metric of each campaign. Domain authority is the default metric.

  • The table shows the organic visibility, top 50 keywords, top 10 keywords, organic traffic, and the selected metric.

  • The changes compared to the beginning date of the selected date range, next to each data in the table.

The module can be further customized by changing its setting:

  • Campaigns: Choose which campaigns to include in the module.

  • Chart: By default, the chart section shows Domain Authority as the selected metric. You can select which metrics to display in the chart section.

  • Table Rows: Toggle which data columns to be shown in the table.

  • Include Universal Results: Choose whether Universal Results should be considered in this module

  • Show: Choose to show Charts, Table, and/or Change in the module.

Campaign KPI Trend

This module shows the comparison of two date ranges for different important campaign metrics. It includes metrics for ranking, traffic, links, and site issues.

It shows 3 sections by default (You can customize and choose which one to include under Show of the module's setting):

  • The chart shows the selected metrics of the campaign. Organic Traffic, Organic Visibility, Top 50 keywords, and Top 10 keywords are the default metrics.

  • The table shows the detailed data of the selected metrics of the campaign.

The module can be further customized by changing its setting:

  • Campaigns: Choose which campaign to include in the module.

  • Chart: By default, the chart section shows Organic Traffic, Organic Visibility, Top 50 keywords, and Top 10 keywords are the selected metric. You can select which metrics to display in the chart section.

  • Table Rows: Toggle which data columns to be shown in the table.

  • Include Universal Results: Choose whether Universal Results should be considered in this module

  • Show: Choose to show Charts, and/or Table in the module.

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