Dynamic Tags are an incredibly powerful way to quickly segment and filter keyword segments to compare sets of keywords to each other.

Whereas traditional (e.g. manual) tags are applied directly to keywords individually, Dynamic Tags are simply rules that you set up — any keywords that match this criteria will have these tags applied.

Once a Dynamic Tag is created, it works just like any other tag. You can now filter any ranking report by this tag, compare ranking performance of this tag to others segments in Tag Ranking, see monthly search volume trends for this set of keywords over time on Search Demand Trends, and more.

To create a dynamic tag, navigate to Keywords under Ranking in the left navigation.

At the top of the page, select the filters you'd use and click Apply filter.

In this example, we've filtered keywords for

  • Monthly Search Volume more than or equal to 100

  • Includes People Also Ask result

  • Ranking Position increase by at least 1

  • and the keywords ranking at 2-10 positions at the beginning date.

After that, the button Save filter as dynamic tag will appear on the right.

Click it and you will see a pop-up modal, enter a name for this dynamic tag. Tags must be less than 30 characters.

Click OK, and this dynamic tag is saved successfully.

Note: A dynamic tag cannot be created if the current filter already includes a dynamic tag, or “site” is set to anything but the campaign site.

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