This article covers Organic Keyword Research on Baidu. For information on Google, see this article instead.

The Organic Keyword Ranking report provides all the ranking keywords Dragon Metrics can find for a site. It is the best place to check the details of ranking keywords for any site.

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Accessing Organic Keyword Ranking report

You can access the Organic Keyword Ranking report after you have conducted ranking research, and then select Organic Keywords in the top navigation. You can also use this navigation to access other report pages.

Or you can click view all next to Top Ranking Keywords on the Organic Ranking Overview page.

Alternatively, if you've entered a subdomain, subfolder, or URL in ranking research, you will go directly to the report page too.

High-level metrics

On the top of this page, you can see the domain name you've entered for research with its favicon next to it.

  • Keyword: The total number of organic keywords ranking in the first three pages on Baidu.com for this domain.

  • Positions: The total number of positions on the search engine results page occupied by this domain. This number may be different from Keywords, as one domain could have multiple URLs ranking for the same keyword.

  • Traffic Index: The estimated amount of monthly organic traffic sent to this site from Baidu, based on keywords tracked in our database.

Top Ranking Keywords

This table shows the top keywords estimated to bring the most traffic are shown on this page.

  • Keyword: The keyword this domain ranks for in the top ten pages on Baidu.

  • Translation: The English translation of the Chinese keywords.

  • Monthly Search Volume: The number of exact match monthly searches for this keyword on Baidu.

  • Position: The organic ranking position of the keyword.

  • Traffic Index: The estimated amount of monthly organic traffic sent to this site from Baidu, based on keywords tracked in our database.

  • Ranking URL: The URL from this domain that is ranking for this keyword

  • Organic CTR: Estimated percentage of clicks that go to traditional organic results (e.g. does not include ads, Baidu properties, or other SERP features). Higher numbers mean more organic opportunity.

Clicking on keywords will perform keyword research based on the same region and search engine you've selected. Learn more about keyword research.

Clicking on the ranking URL will perform ranking research based on the same region and search engine you've selected. It shows all ranking keywords for this URL.

Additional columns

Click the View options button in the upper right of the table to show or hide additional columns.

The following columns are also available, but hidden by default:

  • Paid Competition: Score from 0-100% provided by Baidu showing how competitive ad placement is for the keyword, relative to all keywords across Baidu. Keywords without enough data may be shown as 0%.

  • Results: The total number of potential SERP results shown for the keyword on Baidu.

  • Title: The linked headline for this result. It is usually the title tag of the page.

  • Snippet: The text description under the link for this result shown on the search results page. It is usually the meta description tag of the page.

Exporting Data

Click the Export to Excel button in the upper right of the report to download the data for this domain.

You can choose the number of rows (ranking keywords) to include in this report. Each row exported will consume 1 research credit. You can export up to the maximum number of keywords available for this report, the amount of research credits remaining in your account, or the maximum number of rows available for your plan (whichever is less).

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