Keyword Lists help you easily analyze a set of keywords and organize them into groups without having to add them to a campaign.

Lists are the perfect solution for analyzing and prioritizing a set of potential targeted keywords that you have your eye on, but aren't quite ready to start tracking.

Some of the things you can do with Keyword Lists:

  • Quickly look up a site's rankings (and those of competitors) for a set of keywords without having to create a campaign

  • Look up the search volume trends of a set of keywords

  • Find who the top ranking sites are for a set of keywords

  • Look up organic difficulty and expected organic CTR for a list of keywords

  • Prioritize keywords based on search volume, organic difficulty, organic CTR, and the expected value of each keyword

  • Save and organize lists of keywords that you're watching, but perhaps not quite ready to add to a campaign

Getting started with Keyword Lists

There are two ways of creating lists:

  • If you already know which keywords you want to include in the list you add them in manually

  • As you're doing Keyword Research throughout the app, you can add keywords of interest directly from these tools.

Let's look at each method.

Create a new list manually

To create a keyword list manually, navigate to Keywords under Research in the left navigation and click the New list button.

From here, you can give the list a name, add the keywords, and select a few options:

  • Name: Choose a meaningful name for this list of keywords to recognize it by.

  • Sharing: By default, keyword lists are only available to the user the created them. To collaborate with other users in your team, choose Everyone. This will make the list available to all other users in your account to both view and edit the list.

  • Benchmark site (optional): SERP data is collected for all keywords in the list. You can optionally add a benchmark site to display the ranking position for any root domain, subdomain, subfolder or URL. (This can be changed at any time and data is updated instantly, which can be useful if you need to check multiple sites or competitors).

  • Search Engine: List analysis is available for Google, Baidu, or Naver.

  • Enter keywords (comma-separated or one per line): Enter up to 1,000 keywords into the list.

After entering the details, click Create list to complete the setup and go to this new list.

Create a new list from other tools in the app

If you don't already know which keywords you want to add to a list, you can add them from any report in the app that shows keywords that are not currently tracking in your campaign (e.g. Keyword Research, Ranking Research, Google Search Console Ranking, People Also Ask, Related Keywords, etc.)

Simply check the box next to each keyword you want to add to a list and click the Add Keywords button in the top left of the table.

From here, click Add to list and select Create new list. You can then create the list starting with the selected keywords, just as you would do when creating a list manually.

Getting the data

New data for keyword ranking and search volume data is collected each time a keyword list is created. This ensures you'll be working with the freshest data possible, but the collection process isn't instant.

For smaller lists, you may start seeing data within as little as a couple of minutes. Larger lists are usually completed in under 15 minutes.

List analysis

Once data has been collected for all keywords in the list, the page will refresh with the completed report.

There are 3 main areas in the List Details report:

  • Summary charts: Quickly summarizes aggregate data for all keywords in the list

  • Keyword table: A list of all keywords along with all data collected for each

  • Top Domains: The top ranking 25 domains for keywords in this list

Charts

Search Volume Trend

This chart displays a trend of the aggregate monthly search volume of all keywords in the list.

Search Volume Distribution

This chart shows the distribution of keywords in the last at each search volume range.

SERP Features Distribution

The SERP features distribution chart shows how many keywords were found with each type of rich result on the SERP.

SERP Features are rich result types shown on the SERP. Common examples include featured snippets, local boxes, images, video, reviews, sitelinks, and people also ask. See all 30 types of SERP features tracked in Dragon Metrics

Organic Difficulty Distribution

This chart shows a distribution of organic difficulty for all keywords in the list.

Organic Difficulty is a score from 0-100% indicating how difficult it will be to rank in the top 10 positions for the keyword. Based on the Page Authority and Domain Authority of the first 10 organic URLs ranking on the SERP, this score measures the quantity of quality of competitor backlink profiles. The higher the difficulty score, the more quality backlinks you'll likely need to rank in the top 10 results for this keyword.

Organic CTR Distribution

This chart summarizes the number of keywords found in each range of Organic CTR.

Organic CTR is the estimated percentage of clicks that will go to an organic result (rather than paid results or rich results such as Knowledge Panels, Top Stories, Images, or Video results). A higher Organic CTR will typically be more attractive when targeting keywords for SEO, since this will likely result in higher traffic to your site given the same ranking position and search volume.

Priority Distribution

This chart summarizes the number of keywords found in different ranges of priority scores.

Priority is a score from 0-100% indicating the overall organic value of this keyword. In general, keywords with a higher search volume, lower organic keyword difficulty, , higher organic CTR, and higher My Rating will result in a higher priority.

Ranking Distribution

Shows the distribution of ranking positions for the benchmark site for all keywords in the list. This chart will be hidden if no benchmark site has been added.

Keyword Table

Below the charts is a table showing details for each keyword in the list.

Keyword, SERP, and benchmark site ranking position

Click on a keyword in the table to see more details for this term in a Keyword Research query.

If a benchmark site has been added, the ranking position for this site will be shown for each keyword. Click the number in the ranking position column or the icon in the SERP column to see the actual SERP collected for this keyword.

This will bring up the Parsed SERP, which shows the top 50 ranking positions for the keyword. Ranking positions owned by the benchmark site are highlighted in green.

This data can be exported to Excel by clicking the button in the upper right of the table.

Click the Raw SERP button to show the actual SERP collected for this keyword.

Monthly Search Volume

The MSV (monthly search volume) column shows the average number of times this keyword was searched for over the past 12 months, while the MSV Trend column presents a monthly trend of this data

Organic Difficulty and Organic CTR

  • Organic Difficulty: Score from 0-100% indicating how difficult it will be to rank in the top 10 positions for this keyword.

  • Organic CTR: The estimated percentage of clicks that will go to an organic result (e.g. not a paid or rich result).

My Rating

My Rating is a way to help prioritize keywords. Think of the My Rating as a score from 1-5 of how valuable this keyword is to your site.

By default, all keywords begin with a rating of 3 out of 5 stars. Keywords that are highly relevant to your site, have a high conversion rate, or high conversion value can be rated higher, while those less relevant, harder to convert, or a lower conversion rate may be rated lower.

Priority

Typically, a "good" keyword for SEO is one that is:

  • Popular

  • Relevant to your site

  • Not too difficult

  • Not too many ads or rich results

The Priority field helps automatically prioritize your keywords by incorporating all 4 of these criteria in its calculation.

Priority is made of the following metrics:

  • Monthly search volume ("Popular")

  • My Rating ("Relevant to your site")

  • Organic difficulty score ("Not too difficult")

  • Organic CTR ("Not too many ads or rich results"

Therefore, to quickly find your "top" keywords in a list, after applying your score in the My rating field, sort by Priority to rank your keywords.

Additional columns

Click the View options button in the upper right of the table to show or hide additional columns.

The following columns are also available, but hidden by default:

  • SERP Features: A list of rich result types shown on the SERP of this keyword. Common examples include featured snippets, local boxes, images, video, reviews, sitelinks, and people also ask. See all 30 types of SERP features tracked in Dragon Metrics

  • CPC: Estimated Cost Per Click of the entered keyword as provided by Google.

  • Paid Competition: Score from 0-100% provided by Google Ads showing how competitive ad placement is for the keyword, relative to all keywords across Google. Keywords without enough data may be shown as 0%.

Filter options

Extensive filtering options at the top of the table can help you to find exactly the right keywords you're looking for.

Include or exclude keywords

Simply type each word you'd like to include or exclude, separated by a comma. You can even choose whether to include keywords with all phrases (AND boolean logic) or any phrases (OR boolean logic).

Range filters

This applies to fields with numerical value including MSV, Organic Difficulty, Organic CTR, Ranking Positions, My Rating, Priority, CPC, and Competition.

You may enter a range to include by filling in both the minimum value in the From field and the maximum value in To, or simply only include one of these

SERP Features filter

Use this filter to include keywords where the selected SERP Features appear on the SERP (for any site).

Add keywords to campaign or list

As you prioritize your keywords, you may want to start tracking them in a campaign or add them to a different list.

To do so, check the box next to each keyword, and click the Add to campaigns or list button.

A popup modal will show up and you can select either Add to campaign or Add to list.

Add to campaign

Select a campaign and add tags if it is necessary, then click add keywords.

Add to list

In the same modal, you can select to add to list instead.

In the list option, you can choose to create new list or select from existing lists to add the keywords.

Click add keywords after confirming the keywords to add.

Remove keywords from the list

You can remove keywords from a list at any time.

One method to delete keywords is to check the box next to each keyword and click the delete button. This will be more convenient for deleting keywords in bulk, or deleting all keywords that meet a specific filter criteria.

You can also delete keywords by clicking the X next to each keyword.

After clicking the button, you'll have a few seconds to undo the delete. After this time, the keyword will be removed from the list.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the data on this page.

Switching to a new list

The dropdown in the top-left of the page contains all lists available in your account. To navigate to a different list, simply search or selected it from the dropdown.

Top Domains

You can switch to Top Domains by clicking the tab next to the list selector. This section shows the top 25 root domains with the highest organic visibility score for the keywords in the list.

  • Domain: The root domain of the sites with ranking keywords of the list.

  • Ranking Keywords (this list): The total number of organic keywords in this list ranking in the first ten pages on Google in your selected country for this domain.

  • Organic Visibility (this list): A summary of the ranking position performance, this metric is the average expected click-through rate of all keywords in the list. Learn more about how this metric is calculated

  • Traffic Index (this list): The estimated amount of monthly organic traffic sent to this site from Google in your selected country, based on keywords in this list. Learn how this metric is calculated

  • Ranking Keywords (total): The total number of organic keywords ranking in the first ten pages on Google in your selected country for this domain.

  • Traffic Index (total): The estimated amount of monthly organic traffic sent to this site from Google in your selected country, based on keywords we track. Learn how this metric is calculated

General Settings

On both tabs, there are 2 buttons available on the top right to add more keywords and modify the setting of the keyword list.

Add more keywords

You can enter keywords (comma-separated or one per line) into the text box. Click Add Keywords to add the keywords to the list.

Settings

You can update the name, sharing access, and benchmark site setting of the keyword list here. Click Save after you have made the necessary changes.

Updating keyword data

If you want fresh data for your keyword list, you may request an update of the data by clicking update now in the top right of the report.

A confirmation window will show and ask you to confirm the requested update.

Once confirmed, we will start to collect the new data for search volume, SERP data, difficulty, and competitor data for all keywords in the list.

While data is being collected, you'll see the text update in progress in the top right of the page. When all data is ready, the page will be refreshed and show the newly updated data.

Credit usage and limits

Number of Lists

Each account has a maximum number of lists that can be added at any one time (across all user accounts), which is defined by your subscription plan.

  • Starter: 5

  • Basic: 20

  • Standard: 50

  • Pro: 50

  • Enterprise: 100

Keywords per list

There is a maximum number of keywords that can be added to a single list, which is defined by your subscription plan.

  • Starter: 500

  • Basic and above: 1,000

Research credits

30 research credits are consumed for each keyword added to a list or refreshing the data. Learn more about research credits.

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