This article covers Ranking Research on Google. For information on Baidu, see this article instead.

Ranking research lets you instantly see which keywords any site is ranking for . No tracking or setup is necessary — simply enter any domain, subdomain, subfolder, or URL, select a country and language, and click Go.

This tool helps answer some of the most common questions about any site's organic performance:

  • How much organic traffic does this site get each month?

  • How many keywords does this site have ranking in the top 100 positions?

  • Which keywords does this site rank for?

  • Who are site's competitors?

  • Which countries and languages does this site rank for?

  • Which URLs and subdomains are getting the most traffic on this site?

Ranking Research pulls data from our database of hundreds of millions of keyword rankings, updated approximately each month.

Jump to a section

Getting started with ranking research

To get started, navigate to Ranking under Research in the left navigation.

Ranking research is supported for over 70 countries on Google and Baidu in China. See the complete list of supported locations and search engines.

Type in the site you'd like to research. The scope will automatically be detected, but you can manually change it to focus on the root domain, subdomain, subfolder, or single URL.

Subdomain, subfolder or URL results

If you've entered a subdomain, subfolder, or URL, the results will look a bit different than what's shown for a root domain.

As this article will focus on the root domain report, please see the Organic Keywords article for subdomain, subfolder or URL queries.

A screenshot of the site's home page, along with the contents of the title tag and meta description will be shown at the top of the report.

Ranking Keywords and Traffic Index

Directly under this is the number of ranking keywords and Traffic Index for this site.

  • Ranking Keywords: The total number of organic keywords ranking in the first ten pages on Google in your selected country for this domain.

  • Traffic Index: The estimated amount of monthly organic traffic sent to this site from Google in your selected country, based on keywords tracked in our database.

Ranking Position Distribution

The number of keywords with one or more URLs ranking in the different positions.

Ranking Position Distribution Trend Chart

This chart shows the number of keywords ranking in each position group.

Hover to see the number of keywords in different position groups.

Top Ranking Keywords

This table shows the ranking keywords driving the most estimated organic traffic to this site. Only the top 10 are shown on this page, click view all at the top of the table to see all ranking keywords for this site.

  • Keyword: The keyword this domain ranks for in the top ten pages on Google in your selected country

  • Monthly Search Volume: The number of exact match monthly searches for this keyword on Google in the selected country

  • Position: The organic ranking position of the keyword

  • Traffic Index: The estimated amount of monthly organic traffic sent to this site from this result on Google in the selected country

  • Ranking URL: The URL from this domain that is ranking for this keyword

  • SERP Features: A list of all rich results found on the SERP for this keyword (regardless of which site is ranking for them). Learn more about SERP Features

To get more information on a keyword (e.g. SERP results, related keywords, organic difficulty, etc.) click the keyword to begin a new keyword research query. Learn more about keyword research

To see all of the other keywords a URL is ranking for, click the site in the Ranking URL column to run a new ranking research query for this page.

Hover on the icon to view the name of the SERP Feature found for this keyword.

Top Organic Competitors

This table shows the top sites ranking for the same keywords as the selected domain. Only the top 10 are shown on this page, click view all at the top of the table to see up to 50 organic competitors for this site.

  • Domain: The root domain of the competing site

  • Keywords in Common: The number of keywords both the competing site and the site you've entered for research rank for

  • All Keywords: The total number of organic keywords ranking in the top ten pages on Google in your selected country

  • Traffic Index: The estimated amount of monthly organic traffic sent to this competing site from Google in your selected country, based on keywords we track

Click on competing domain to run the same Ranking Research report on this site, where you can see all of their ranking keywords, competitors, and more.

Top URLs

This table shows the URLs receiving the most estimated organic traffic on this site. Only the top 10 are shown on this page, click view all at the top of the table to see all ranking URLs for this site.

  • Ranking Keywords: The number of keywords this URL is ranking for

  • Traffic Index: The estimated amount of monthly organic traffic sent to this URL from Google in your selected country, based on keywords we track

  • Traffic Index as %: The percentage of traffic index of this URL as compared to all traffic for this root domain

Click on a URL to see all other keywords this page ranks for.

Top Subdomains

This table shows the subdomains receiving the most estimated organic traffic on this site. Only the top 10 are shown on this page, click view all at the top of the table to see all ranking URLs for this site.

  • Subdomain: The subdomain of this root domain that is receiving organic traffic

  • Positions: The total number of organic positions on the search engine results page occupied by URLs on this subdomain. This number may be different from Keywords, as one domain could have multiple URLs ranking for the same keyword

  • Traffic Index: The estimated amount of monthly organic traffic sent to this subdomain from Google in your selected country, based on keywords we track

  • Traffic Index as %: The percentage of traffic index of this subdomain as compared to all traffic for this root domain

Click on a subdomain in the table to see all of the ranking keywords for this part of the site.

Exporting Data

Click the Export to Excel button in the upper right of the report to download the data for this domain.

You can choose the number of rows (ranking keywords) to include in this report. Each row exported will consume 1 research credit. You can export up to the maximum number of keywords available for this report, the amount of research credits remaining in your account, or the maximum number of rows available for your plan (whichever is less).

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