Featured Snippets are a type of rich results found at the top of Google SERPs that contain a small piece of content from a website that attempts to provide the answer to the question or information requested in the searcher's query.

Dragon Metrics collects and stores the content found in all Featured Snippets found on SERPs collected for tracked keywords in campaigns.

The Featured Snippets report shows all the Featured Snippets found for the campaign's tracked keywords in one place to help identify opportunities where you may be able to take the Featured Snippet for yourself.

Note: The Featured Snippets report is only available for Google

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Getting Started

To get started, navigate to Featured Snippets under Content in the left navigation.


Each Featured Snippet found for a tracked keyword will be shown as a row in the table.

The first two columns show the keyword the Featured Snippet was found on and its monthly search volume.

The next two columns contain the content found in the Featured Snippet

  • Content: The content found in the Featured Snippet area

  • Title and URL: The title and linked URL found below the content in the Featured Snippet area

Exporting Data

You can download the entire list of Featured Snippet content by clicking the Export to Excel button in the upper right of the table.

Filter by Search Engine

Use the Search Engine filter to show only Featured Snippets found on a specific country, language, location, or device.

Filter by Tags

Tags are one of the most powerful ways to segment your keywords. On this report you can filter by one or more tags to only see Featured Snippets that appear for keywords in specific segments.

If multiple tags are selected, you can choose how keywords are chosen for inclusion on the report.

If Include any is selected, keywords that include any of the selected tags will be included.

If Include all is selected, only keywords that include all of the selected tags will be included.

You can even build more complex queries by adding another Tag filter. Just click +more

An additional Tag filter will now be available (joined with boolean AND logic).

For example, to view keywords that tagged as non-brand and either high or medium search volume, you could use the following filter:

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