The Spam Links reports shows a list of external inbound links from sites with similar features we've found to be penalized or banned by search engine. If a large number of potentially spammy links are found, you may consider disavowing them.

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Getting Started

To get started, navigate to Spam Links under Links in the left navigation.

To look up spam links of any site, head to Link Research under Research in the left navigation, and enter in any root domain, URL, or subdomain, then click Linking Pages in the left navigation.

High-level metrics

At the top of the page, a high-level summary of link's data is shown.

  • Domain Authority: Provided by Moz, this is a score out of a total possible 100 predicting how well this domain will perform in search engine rankings, based primarily on the strength of the domain's backlink profile.

  • Page Authority: Similar to Domain Authority, this score predicts how well this page will perform in search engine rankings, based primarily on the strength of the page's backlink profile.

  • Linking Domains: Number of domains that have at least 1 URL linking to this site.

  • Linking Pages: Number of pages that are linking to this site.

  • Spam Score: Percentage of sites with similar features we've found to be penalized or banned by search engine. It is scored between 1 - 100, higher meaning it is more likely to be spam. This is the spam score of your site.

Chart

The chart at the top of the page shows the number of linking domains from each set of Spam Score, which represents the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

Even for high authority sites, it's not uncommon to have links from sites with high Spam Scores, and there's nothing wrong with this. The important thing is the percentage and distribution of links from high Spam Score. Sites with a high percentage of links from high Spam Score sites may be in danger of penalties.

A desirable distribution will look similar to the example below, with less links from each increasing set of Spam Score.

Table

The table shows external links to your site sorted by highest spam score.

Linking URL

The title and URL of the page linking to your site.

PA, DA, Spam Score, Anchor Text and Target URL

  • PA: Short for Page Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the URL's backlink profile. Links from pages with higher Page Authority are more valuable than those with lower scores.

  • DA: Short for Domain Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the domain's backlink profile. Links from pages with higher Domain Authority are more valuable than those with lower scores.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Anchor text: The clickable text used for this backlink. Generally speaking, anchor texts containing targeted keywords are more valuable than branded terms or generic text (e.g. "click here").

  • Target URL: URL of your site that external pages are linking to.

Notes

This column shows additional information about a link. There are 5 different attributes that you may find in the Notes column. Each one is represented with an icon. Hover your cursor on the icon for a description.

  • Nofollow: The nofollow attribute was used in this link. It is an element that can be added to a link on page to signal to search engines that link does not represent a trusted endorsement of the target URL, and no link juice should be passed to the target URL.

  • Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  • Linking URL is a redirect: The external page pointing to your page is a redirect.

  • Target URL is a redirect: Page in your site that external page is pointing to is a redirect.

  • Lost: The linking page that has disappeared.

Hover your cursor to know what the icon represents for.

Additional columns

Click the View options button in the upper right of the table to show or hide additional columns.

The following columns are also available, but hidden by default:

  • First discovered: The date this link was first discovered by crawlers

  • Last crawled: The most recent date this link was crawled

  • Date lost: If this link is no longer there, the date crawlers first found that the link had been removed

  • Linking pages to this page: The number of linking URLs to the page with the link

  • Linking domains to this page: The number of linking domains to the page with the link

  • Linking pages to this domain: The number of linking pages to the domain with the link

  • Linking domains to this domain: The number of linking domains to the domain with the link

  • Linking URL HTTP status: The HTTP status code of the linking URL of this link

  • Target URL HTTP status: The HTTP status code of the target URL of this link

  • Linking domains from linking page: The number of unique domains included in outbound links on the linking URL

  • Linking pages from linking page: The number of unique URLs included in outbound links on the linking URL

Filters for linking page

You might be looking for specific type of links, or trying to find out lost links to fix them. Filter at the top of the table can help to filter links you are looking for.

There are 8 types for filter under Link Type :

  1. dofollow: Show linking pages that have a follow attribute, which will pass through authority.

  2. nofollow: Show linking pages that have a nofollow attribute, which will not pass through authority.

  3. Target URL is a redirect: Page in your site that external page is linking to is a redirect.

  4. Target URL is not a redirect: Page in your site that external page is linking to is not a redirect.

  5. Linking URL is a redirect: External page pointing to your page is a redirect.

  6. Linking URL is not a redirect: External page pointing to your page is not a redirect.

  7. Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  8. Link not located in rel=canonical tag: Linking page has not included rel=canonical in the links.

Filter by Lost under link health to discover links that might disappear or not be crawlable. Enter text into anchor text/linking domain filters to find out linking pages using specific hypertexts and/or from certain domains.

Limit

In default, the table limits to show one link per root domain. You might also choose to show one link per subdomain, or remove the limit by choosing none. It will show multiple links from same domains/subdomains.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the links.

You can select the links and add them for tracking, which will be available in Tracked Links for regular status update.

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