The Competitor Links report lets you compare backlink profiles of your site vs competitors.

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Getting Started

To view links for tracked competitors for a tracked site, navigate to Competitors under Links in the left navigation.

To compare backlinks of any site, head to Link Research under Research in the left navigation, and enter in any root domain, URL, or subdomain, then click Competitors in the left navigation.

Choose Competitors

At the top of the page, you can select up to 5 competitors to compare your site against.

In Campaigns, simply choose tracked competitors from the dropdown list.

In Link Research, type the URLs of up to 6 sites you want to compare.

Once you've chosen your competitors, click Go to see results.


A list of high-level backlink metrics will be shown for each site. The one with the best performance will be highlighted in green.

These metrics include:

  • Domain Authority: Provided by Moz, this is a score out of a total possible 100 predicting how well this domain will perform in search engine rankings, based primarily on the strength of the domain's backlink profile.

  • Page Authority: Similar to Domain Authority, this score predicts how well this page will perform in search engine rankings, based primarily on the strength of the URL's backlink profile.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Linking Domains: Number of domains that have at least 1 URL linking to this site.

  • Linking Pages: Number of pages that are linking to this site.

  • Dofollow links: Number of pages that link to this site without the nofollow attribute, indicating the links will pass authority.

  • Nofollow links: Number of linking page has a Nofollow attribute. It is an element that can be added to a link on page to signal to search engines that link does not represent a trusted endorsement of the target URL, and no link juice should be passed to the target URL.


Four of these metrics can also be shown in a chart at the top of the page. Simply click the title of the one you'd like to compare to update the chart.

By default, a bar chart will be shown, representing the most recently available data. Click the Trend button on the top right to see a history of the most recent 2 years.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the data on the page.

Add a Module to a Custom Report

Related modules of the report page can be added directly to a custom report. Click the Add to Report Builder button on the top right.

Select to add a specific module to a specific report, or create a new one.

Then, click Add module and customize to proceed.

Learn more about Adding modules from report pages

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