The Lost Links report shows backlinks to your site that were previously found, but were no longer there the during a recent crawl. A date picker is also available to see links lost during a specific range.

This report is perfect for attempting to reclaim high-quality links to your site that were removed recently.

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Getting Started

To view lost links for tracked campaign site, navigate to Lost Links under Link in the left navigation.

To look up lost backlinks of any site, head to Link Research under Research in the left navigation, and enter in any root domain, URL, or subdomain, then click Linking Pages in the left navigation.

High level metrics

At the top of the page you can see the number of new linking domains, the number of lost linking domains, and the net linking domains (new linking domains minus lost lost linking domains).

Chart

The bar chart shows how many linking domains were found and lost each date. The green graph represents the number of links that were discovered on this date for the first time, while the red graph shows links that were previously there were found to be missing on this date.

Hover on the chart to see the exact number of links won or lost on each date.

Data for linking domains is shown by default. To see data based on linking pages, select this from the dropdown at the top of the page. All data, including top-level metrics, the chart, and table will switch to showing linking pages.

By default, data for the most recent 60 days is shown. Use the date picker at the top of the page to show data from a different period. (e.g. see links discovered in the past week)

Table (Linking Domains)

When linking domains is selected, the table shows a list of all domains linking to this site that were lost during the selected period.

Each column shows additional data about the domain:

  • Linking Domains: Number of domains that have at least 1 URL linking to this site.

  • Date lost: The most recent date this link was first no longer found

  • DA: Short for Domain Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the domain's backlink profile. Links from pages with higher Domain Authority are more valuable than those with lower scores.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Domains linking to this linking domain: Number of domains link to the site that is linking to your site.

  • Total links from this domain: Number of links from this domain link to your site.

To view information about the specific linking URL that was lost on this domain, click view under Top new link or the expand arrow in the first column.

Additional data about the linking URL will be displayed.

  • Anchor text: The clickable text used for this backlink. Generally speaking, anchor texts containing targeted keywords are more valuable than branded terms or generic text (e.g. "click here").

  • Target URL: Page of your site that this external page is linking to.

Notes

This column shows additional information about a link. There are 5 different attributes that you may find in the Notes column. Each one is represented with an icon. Hover your cursor on the icon for a description.

  • Nofollow: The nofollow attribute was used in this link. It is an element that can be added to a link on page to signal to search engines that link does not represent a trusted endorsement of the target URL, and no link juice should be passed to the target URL.

  • Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  • Linking URL is a redirect: The external page pointing to your page is a redirect.

  • Target URL is a redirect: Page in your site that external page is pointing to is a redirect.

  • Lost: The linking page that has disappeared.

Hover your cursor to know what the icon represents for.

Table (Linking Pages)

When linking pages is selected, the table shows a list of all URLs linking to this site that were discovered for the first time during the selected date range.

Each column shows additional data about the domain:

  • Linking URL: The title tag and URL of the linking page

  • Date lost: The most recent date this link was first no longer found

  • PA: Short for Page Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the URL's backlink profile. Links from pages with higher Page Authority are more valuable than those with lower scores.

  • DA: Short for Domain Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the domain's backlink profile. Links from pages with higher Domain Authority are more valuable than those with lower scores.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Anchor text: The clickable text used for this backlink. Generally speaking, anchor texts containing targeted keywords are more valuable than branded terms or generic text (e.g. "click here").

  • Target URL: The URL the backlink is pointing to, along with its page title.

Notes

This column shows additional information about a link. There are 5 different attributes that you may find in the Notes column. Each one is represented with an icon. Hover your cursor on the icon for a description.

  • Nofollow: The nofollow attribute was used in this link. It is an element that can be added to a link on page to signal to search engines that link does not represent a trusted endorsement of the target URL, and no link juice should be passed to the target URL.

  • Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  • Linking URL is a redirect: The external page pointing to your page is a redirect.

  • Target URL is a redirect: Page in your site that external page is pointing to is a redirect.

  • Lost: The linking page that has disappeared.

Hover your cursor to know what the icon represents for.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the links.

If you're interested in keeping a close watch on a specific set of links, you can add them to Tracked Links, where our crawler will check the status of these links regularly and report any changes. This is a great way to see if these lost links ever do come back.

To start tracking links, simply check the box next to a link, and then click the "+ start tracking selected links" button at the top of the table.

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