The Linking Domains report shows a list of external linking domains to your site, along with several metrics to help evaluate the relative value of each one.

Jump to a section

Getting Started

To view linking domains for tracked campaign site, navigate to Linking Domains under Link in the left navigation.

To look up backlinks of any site, head to Link Research under Research in the left navigation, and enter in any root domain, URL, or subdomain, then click Linking Pages in the left navigation.

High-level metrics

At the top of the page, a high-level summary of link's data is shown.

  • Domain Authority: Provided by Moz, this is a score out of a total possible 100 predicting how well this domain will perform in search engine rankings, based primarily on the strength of the domain's backlink profile.

  • Page Authority: Similar to Domain Authority, this score predicts how well this page will perform in search engine rankings, based primarily on the strength of the URL's backlink profile.

  • Linking Domains: Number of domains that have at least 1 URL linking to this site.

  • Linking Pages: Number of URLs on external sites that have one or more links to this site.

  • Dofollow Pages: Number of pages that link to this site without the nofollow attribute, indicating the links will pass authority.

You can also see how each metric has changed in the last 60 days.

Table

A list of domains linking to the site will be shown in the table, sorted by highest Domain Authority.

Linking Domain, DA and Spam Score

  • Linking Domain: The first column in the table will show the domain with the link to this site.

  • DA: Short for Domain Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the domain's backlink profile. Links from pages with higher Domain Authority are more valuable than those with lower scores.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Domains linking to this linking domain: Number of domains link to the site that is linking to this site

  • Dofollow links for this domain: Number of links from this domain to your site without the nofollow attribute, indicating the links will pass authority.

  • Nofollow links from this domain: Number of links from this domain to this site with a Nofollow attribute.

Linking Pages

Click View to see all linking pages from this linking domain to your site. This will take you to the Linking Pages report, with a filter applied for this linking domain.

Filters

By default, all types of links are included in the table. Use the filter at the top of the table only include dofollow, nofollow, active, or lost links.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the links.

Did this answer your question?