The Linking Pages report shows a list of external linking pages to your site, along with several metrics to help evaluate the relative value of each one.

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Getting Started

To view links for tracked campaign site, navigate to Linking Pages under Links in the left navigation.

To look up backlinks of any site, head to Link Research under Research in the left navigation, and enter in any root domain, URL, or subdomain, then click Linking Pages in the left navigation.

High-level metrics

At the top of the page, a high-level summary of link's data is shown.

  • Domain Authority: Provided by Moz, this is a score out of a total possible 100 predicting how well this domain will perform in search engine rankings, based primarily on the strength of the domain's backlink profile.

  • Page Authority: Similar to Domain Authority, this score predicts how well this page will perform in search engine rankings, based primarily on the strength of the URL's backlink profile.

  • Linking Domains: Number of domains that have at least 1 URL linking to this site.

  • Linking Pages: Number of URLs on external sites that have one or more links to this site.

  • Dofollow Pages: Number of pages that link to this site without the nofollow attribute, indicating the links will pass authority.

You can also see how each metric has changed in the last 60 days.

Linking Pages

A list of backlinks to the site will be shown in the table, sorted by highest Page Authority.

Linking URL

The first column in the table will show the URL with the link to this site and its page title.

PA, DA, Spam Score and Anchor Text

  • PA: Short for Page Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the URL's backlink profile. Links from pages with higher Page Authority are more valuable than those with lower scores.

  • DA: Short for Domain Authority, this is a score out of a total possible 100 predicting how well this URL will perform in search engine rankings, based primarily on the strength of the domain's backlink profile. Links from pages with higher Domain Authority are more valuable than those with lower scores.

  • Spam Score: Score out of 100 representing the likelihood of a site being penalized by Google. A lower spam score (1-30%) means the site is unlikely to be penalized, while a high Spam Score means it's very likely to be penalized.

  • Anchor text: The clickable text used for this backlink. Generally speaking, anchor texts containing targeted keywords are more valuable than branded terms or generic text (e.g. "click here").

Target URL

The URL the backlink is pointing to, along with its page title.

Notes

This column shows additional information about a link. There are 5 different attributes that you may find in the Notes column. Each one is represented with an icon. Hover your cursor on the icon for a description.

  • Nofollow: The nofollow attribute was used in this link. It is an element that can be added to a link on page to signal to search engines that link does not represent a trusted endorsement of the target URL, and no link juice should be passed to the target URL.

  • Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  • Linking URL is a redirect: The external page pointing to your page is a redirect.

  • Target URL is a redirect: Page in your site that external page is pointing to is a redirect.

  • Lost: The linking page that has disappeared.

Hover your cursor to know what the icon represents for.

Additional columns

Click the View options button in the upper right of the table to show or hide additional columns.

The following columns are also available, but hidden by default:

  • First discovered: The date this link was first discovered by crawlers

  • Last crawled: The most recent date this link was crawled

  • Date lost: If this link is no longer there, the date crawlers first found that the link had been removed

  • Linking pages to this page: The number of linking URLs to the page with the link

  • Linking domains to this page: The number of linking domains to the page with the link

  • Linking pages to this domain: The number of linking pages to the domain with the link

  • Linking domains to this domain: The number of linking domains to the domain with the link

  • Linking URL HTTP status: The HTTP status code of the linking URL of this link

  • Target URL HTTP status: The HTTP status code of the target URL of this link

  • Linking domains from linking page: The number of unique domains included in outbound links on the linking URL

  • Linking pages from linking page: The number of unique URLs included in outbound links on the linking URL

Filters for linking page

You might be looking for specific type of links, or trying to find out lost links to fix them. Filter at the top of the table can help to filter links you are looking for.

There are 8 types for filter under Link Type :

  1. dofollow: Show linking pages that have a follow attribute, which will pass through authority.

  2. nofollow: Show linking pages that have a nofollow attribute, which will not pass through authority.

  3. Target URL is a redirect: Page in your site that external page is linking to is a redirect.

  4. Target URL is not a redirect: Page in your site that external page is linking to is not a redirect.

  5. Linking URL is a redirect: External page pointing to your page is a redirect.

  6. Linking URL is not a redirect: External page pointing to your page is not a redirect.

  7. Link located in rel=canonical tag: Linking page has included rel=canonical in the links.

  8. Link not located in rel=canonical tag: Linking page has not included rel=canonical in the links.

Filter by Lost under link health to discover links that might disappear or not be crawlable. Enter text into anchor text/linking domain filters to find out linking pages using specific hypertexts and/or from certain domains.

Limit

In default, the table limits to show one link per root domain. You might also choose to show one link per subdomain, or remove the limit by choosing none. It will show multiple links from same domains/subdomains.

Exporting Data

Click the Export to Excel button in the upper right of the table to download the links.

If you're interested in keeping a close watch on a specific set of links, you can add them to Tracked Links, where our crawler will check the status of these links regularly and report any changes.

To start tracking links, simply check the box next to a link, and then click the "+ start tracking selected links" button at the top of the table.

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