URL X-Ray brings together all metrics Dragon Metrics has collected for a single URL all in one place. It's like asking Dragon Metrics to tell you everything the platform knows about a page on your site.

This report is perfect for analyzing the performance of a single page and investigating why a page may or may not be ranking highly.

Some things you can do on URL X-Ray:

  • See which technical issues may be affecting performance

  • Check on-page content optimization and receive recommendations on how to improve performance

  • View on-page content

  • Check internal links to this page

  • Check outbound links from this page

  • See backlinks from external sites to this page

  • See keywords this URL is ranking for (from campaigns, research, and Google Search Console)

  • Discovery which keywords are providing the most organic traffic for this URL (via Google Search Console)

  • Check traffic, conversion, and revenue analytics for this page

Accessing URL X-Ray

To get started, navigate to URL X-Ray in the left navigation.

In the text box, enter the URL you want to analyze or select from the dropdown.

All URLs included in the site crawl will be included in the list. If you do not see the a URL in this list, it was not included in the most recent site crawl. Check your campaign's crawl options to see why it was not included in the crawl.

Another way to access URL X-Ray is simply to click on a URL on the Keyword Ranking, Site Auditor, or other reports.

Once a URL is selected, you'll be taken to the Overview section of URL X-Ray, which displays a high-level summary of some of the data available for this page.

There are 10 sections in URL X-Ray, each covering a different topic. Click a section tab to jump to more details about each topic:

  • Overview

  • Content

  • Optimization

  • Ranking Keywords (Tracked)

  • Ranking Keywords (Untracked)

  • Internal Links

  • Links on Page

  • External Links

  • Google Search Console

  • Google Analytics

High-level details

At the top of every section, a high level summary of the page's data is shown.

Page title and last crawled date

Just below the URL, you'll find the <title> tag for this page. To the right of the title, you can see the last time this URL was crawled. If you've made changes since this time, you can always manually request a re-crawl of the site to view the most current data.

Page Authority, HTTP Status, Indexation Status and Crawl Depth

Under the page title, we find 4 additional metrics:

  • Page Authority: Provided by Moz, this is a score out of a total possible 100 predicting how well this page will perform in search engine rankings, based primarily on the strength of the URL's backlink profile.

  • HTTP Status: The HTTP status code our crawler received for this URL

  • Indexation status: Whether or not this URL would be eligible for indexation by search engines. If a URL is not able to be indexed, the reason will be shown next to the indexation status. Common reasons why a page may not indexable include non-canonical URLs, redirects, HTTP 4xx or 5xx errors, and URLs with a noindex tag or blocking crawlers in the robots.txt.

  • Crawl depth: The fewest number of clicks it would take to get to this page from the home page of the site.

Overview

The Overview section displays a high-level summary of some of the data available for this page.

Issues

Distribution of onsite and optimization issues for this URL by priority.

Ranking Keywords

Distribution of ranking positions of tracked keywords for this page.

Sessions

Displays the number of sessions by channel for the last 30 days as shown in the connected Google Analytics account for this campaign.

The backlinks table shows the status of inbound links to this page.

  • Total links: The total number of internal and external linking URLs to this page

  • Internal links: Number of inbound links from URLs on this site to this page

  • External links: Number of inbound links from URLs on other sites to this page

  • Linking Domains: Number of domains that have at least 1 URL linking to this page

Google Search Console

Google Search Console table summarizes the organic ranking performance of the page with the important metrics. This data is available if you have integrated Google Search Console with the campaign.

Targeted Keywords

This is the list of keywords that have the Preferred Landing Page set to this URL. Dragon Metrics checks for optimization of targeted keywords in important content areas of the page.

Click manage to add or remove targeted keywords for this page.

Start typing a keyword to add it to this page.

Click the X next to a targeted keyword to remove it from this page.

You can also filter to find the perfect keyword for this URL and click add in the table to assign it to this page.

Top issues

This table lists the highest priority onsite issues affecting performance.

Top Ranking Keywords

Top ranking keywords table shows the highest-ranking 10 tracked keywords for this URL.

Content

This section shows the status of the most important content areas of the page, and various other metrics

  • Page title

  • Meta description

  • Meta keywords

  • H1

  • Word and character count

  • Rel=canonical tag

  • Meta robots, robots.txt, and x-robots tag

  • Paging

Title, meta description, meta keywords, and H1

The left column shows the value of each content area, and several measures of the optimization status, including the length, number of duplicates, and whether or not it contains targeted keywords.

Body text

On the top of the right column, you'll see several metrics related to the body text of the page.

  • Content type header: The value of the content type field in the HTTP response header

  • Length (words): The number of words in the body text

  • Length (characters): The number of characters in the body text

  • Duplicates: The number of other URLs on the site with the same body text

  • Contains keywords: Whether or not the body text contains one or more targeted keywords

Rel=canonical tag

Shows the target value of the rel=canonical tag if found on the page, and whether or not this page is considered a canonical URL.

Robots

  • User agents blocked by robots.txt: List of all user agents that may be blocked from crawling this URL. If all user agents are blocked, this field will display all.

  • Meta robots: The value of the meta robots tag, if found on this page

  • X-robots: The value of the x-robots HTTP header if found for this page

Paging

The value of the rel=next and rel=prev tags found on this page.

Optimization

The Optimization section helps you identify on-page opportunities and provide recommendation with detailed explanation.

Page Score measures the optimization status of the page, taking into consideration keywords optimization and page issues. Higher page score will be given to a page that is fully optimized with keywords in different areas and less issues found.

The number of high, medium and low priority issues found on this page is shown to the right of Page Score.

Each targeted keyword for this page will checked to see if it appears in major content areas of the URL. An optimization score summarizing this performance is shown for each keyword.

Similar to on Overview, you can choose targeted keywords by clicking add / edit targeted keywords

A list of recommendations will be listed below.

Each recommendation will be scored by expected impact and effort required to help prioritize your work.

Click learn more next to a recommendation to see details about each issue.

Ranking Keywords (Tracked)

This section shows tracked keyword rankings in the campaign for this URL, similar to the Keyword Ranking report.

Learn more about this report

Ranking Keywords (Untracked)

Since the Ranking Keywords (Tracked) section only shows you keyword rankings for this URL that have been added to a campaign, there may be other keywords this URL ranks for.

In contrast, this section will display all keywords this URL ranks for that were found in the Dragon Metrics Research database.

To add a keyword to a campaign, select the keywords in the table and click the Add Keywords button.

A filter above the table is available to help find keywords that meet specific criteria

To change the selected search engine and country database, use the dropdown at the top of this section and click "Go".

The Internal links section shows all links to this page from other URLs on this site included in the crawl.

Since it's possible one URL could have multiple links to this page, both the total number of internal links and internal linking pages are shown at the top of the section.

A chart showing the distribution of linking anchor texts is found below on the left.

A chart showing the distribution of internal link type is shown to the right, with all links categorized as either Follow, Nofollow, Redirect or Meta Refresh.

All internal links to this URL are shown in the table below, grouped by linking URL. Filters for link type and follow status are available above the table.

The Links on Page section shows all outbound links found on this page going to both internal and external URLs.

A summary is shown at the top of the page:

  • Link on Page: Total number of outbound links found on this page

  • Internal Links on Page: Total number of outbound links on this page to URLs on this site

  • External Links on Page: Total number of outbound links on this page to URLs on external sites

  • Unique Links on Page: Total number of unique outbound links found on this page (Multiple links to the same URL from a single page will not be counted.)

A distribution of the HTTP response code of linked pages are shown on the left to help identify any links to URLs that may be errors or redirects.

A distribution of links categorized as either internal or external and dofollow or nofollow is shown on the right.

All links on this page are found in the table below, with filters for HTTP status, internal/external, and dofollow/nofollow.

This section shows all inbound links to this page from URLs on external sites. The report is presented similar to Link Overview, but filtered for this specific URL. Learn more about this report.

Google Search Console

This section shows clicks, impressions, CTR, and position for all keywords this URL is gaining impressions for on Google. The data is displayed in the same way as found on the Google Search Console Ranking report, but filtered for the selected URL. Learn more about this report

Google Analytics

This section displays Google Analytics traffic to this URL split by channel (such as organic search, paid search, referral, etc.).

The data is displayed in the same way as found on the Channels report, but filtered for the selected URL. Learn more about this report

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