If Dragon Metrics is unable to find search volume data for your submitted query, you may see a message "No search volume data was found for this keyword"

This is usually due to one of two potential causes:

  • There are not very enough people searching for this query on the selected search engine, country and language

  • Search engines are withholding search volume for this keyword

Not enough people searching for this query

If very few people are searching for this query, there won't be enough search volume to show a value.

Sometimes this can be very different than what you may expect. It's not unusual to find that very few people may search for query that you may think would be very popular. Luckily, that's exactly what the keyword research tool is here for — to help you find keywords people are actually searching for.

You may want to try a similar keyword related to this topic instead.

Some tips:

  • If there are other keyword ideas on the page, try looking at some of these instead to see how people are searching around this topic

  • Try removing some words from your keyword phrase to make your query more general

  • Check the language and location. Is this the language or the words that people in this country would typically use?

  • Do some market research. Try to understand how people looking for this topic may actually search.

Search engines are withholding search volume

Dragon Metrics relies on search engines to provide search volume data on keywords. Unfortunately, it's not uncommon for search engines to show a search volume of 0 or return no results for keywords actually should have a search volume.

Unfortunately, when this happens, there's not much that is able to be done. Search engines are really the only reliable source of this information, so if search engines do not provide this data, Dragon Metrics will not have any way to provide search volumes for this keyword.

There is often no rhyme or reason to which keywords are artificially withheld, but some commonly affected keywords include:

  • Keywords with no "commercial intent" — Search volumes are provided in the context of selling ads. Search engines will often hide search volume of keywords that they believe they cannot sell ads for.

  • Restricted or keywords on sensitive subjects — Search engines may withhold data on keywords that they do not allow ads to be run on. For example, Google may not provide data on keywords related to COVID-19, while Baidu does not provide data on medical, gambling, firearms, political, pornographic, or other types of sensitive subjects.

  • Trademarked terms — Some search engines (especially Baidu) may not provide search volume for brand names or trademarked terms.

  • Other — There are some keywords that we truly have no idea why search engines are not providing data for them. It can almost seem random sometimes. (For example, at the time of writing this, Google was not showing any data for the keyword "laptop deals" in the United States.)

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