A looped redirect is a type of infinite redirect, in which a group of 2 or more redirects is strung together in a chain that recursively redirects to a URL earlier in the chain.

Looped Redirect Example:

URL | Redirect Target
http://www.example.com/page-1 > http://www.example.com/page-2
http://www.example.com/page-2 > http://www.example.com/page-3
http://www.example.com/page-3 > http://www.example.com/page-1

In this example, we can see that when we get to page-3, we will go back to page-1 and begin the loop again. We will never exit the loop.

Looped redirects should be avoided, as they may confuse search engine crawlers, resulting in wasted crawl budget, low indexation counts, and key pages not being indexed.

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