Most competitor ranking reports in Dragon Metrics show data for competitors that you have chosen and added to a campaign.
You can add Competitors to a campaign in settings:
Then only these competitors will appear on competitor ranking reports:
The Competitor Discovery report works differently — the top ranking 50 domains for each tag and search engine combination will be shown, regardless of whether they are tracking in a campaign or not.
No setup or competitors need to be added for this report to work — as long as keywords and search engines have been added to a campaign, this report will be populated automatically. Since these are the actual highest ranking domains for your tracked keywords, you are not able to choose which sites are shown on this report.
How Competitor Discovery is useful
While most organizations know who their competitors are in the general marketplace, the competitors for organic traffic on their targeted keywords may be totally different. These competitors may be tough to find manually, but that's where Competitor Discovery comes in, showing the top organic sites for your targeted keywords.
We recommend looking at Competitor Discovery to find who your competitors are, then add them to your campaign by clicking the icon in the Tracked column.
Of course, you may not want to add all sites that appear in Competitor Discovery. For example, wikipedia.org often ranks for many verticals, but you may or may not consider this site as a competitor. Therefore, you can use your own discretion on whether you want to see them on other competitor reports by choosing to track this site or not.
Most sites may have different competitors for different segments of keywords or parts of their site. Therefore, by selecting a specific Tag in the filter on Competitor Discovery, you can uncover the top competitors for each individual keyword segment, which might otherwise be hidden when looking at all keywords at once.
Competitor Discovery reports are updated once per week, even for accounts with daily rank tracking.