What Does "No Links on Page" Mean?

Our crawler was unable to find any links on the page. This is also referred to as a "dead end page" since site visitors and search engine crawlers have no place to go but back. Often times, this issue shows up even when you can see links when you visit it in a web browser. This is usually due to the content and links being rendered using Javascript or other elements that are not accessible to crawlers.

Why It's Important

Dead end pages should be avoided whenever possible. While they may not drastically harm the rankings on the site, they do pose a user experience issue and represent a lost internal linking opportunity.

  • Dead end pages are unnatural and are a poor user experience. If there are no links on the page, the user is forced to use the browser's back button or leave the site. Site structures with dead end pages also create more work for crawlers.

  • They hurt your internal linking strategy. Any link juice passed to a dead end page will stop here and not flow on to other pages. This is a wasted opportunity to continue spreading link juice to all areas of your site. For example, if this page has many inbound links to it, the page's value will be high. If this page links to other pages in the site, it will help raise the value of the other pages it links to. But if there are no links on the page, all of this value gained will only benefit the one page.

  • If the content and links are rendered in Javascript, even though they may be accessible to most human visitors, search engine crawlers may have difficulty crawling or indexing the links.

How To Fix

Fixing this problem is typically quite simple – just add some links to the page! If you can see links on the page when viewing it in a browser, check that the links are accessible to search engines, and not only rendered by Javascript or trapped inside Flash, iframes, or other elements inaccessible to crawlers.

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