What Does "No Links on Page" Mean?

This issue means that there were 0 outbound links found on the page. This is also referred to as a "dead end page", since crawlers must stop here as they have no links to follow from this page. Often times, this results from links existing on the page, but existing within JavaScript, or other elements that in most of the time are inaccessible to crawlers.

Why It's Important

Dead end pages should be avoided whenever possible. While they may not drastically harm the rankings on the site, they do pose a user experience issue and represent a lost internal linking opportunity.

  • They hurt your internal linking strategy. Any link juice passed to a dead end page will stop here and not flow on to other pages. This is a wasted opportunity to continue spreading link juice to all areas of your site. For example, if this page has many inbound links to it, the page's value will be high. If this page links to other pages in the site, it will help raise the value of the other pages it links to. But if there are no links on the page, all of this value gained will only benefit the one page.
  • If a page is flagged as a dead end due to links within JavaScript, or other elements inaccessible to crawlers most of the time, it's possible search engines will not be able to crawl or index these pages.
  • Dead end pages are unnatural and are a poor user experience. The very nature of the world wide web is that it uses links to connect pages. If there are no links on the page, the user is forced to use the browser's back button or leave the site. Site structures with dead end pages also create more work for crawlers.

How To Fix

Ensure each page on your site has at least a few links on it. Check that the links are accessible to search engines, and not trapped inside JavaScript, etc.. Using plain-text navigation on every page on your site is a best practice that should be followed with little exception.

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