What Does "No Keywords in URL" Mean?

This issue means that none of the targeted keywords assigned to this page were found in the URL.

Why It's Important

It’s generally believed that search engines use keywords in the URL as a ranking factor. By not including them in the URL of the page, you could be missing an opportunity to signal to search engines that this page is relevant for these targeted keywords.

How To Fix

Consider rewriting the URL to include the targeted keywords. Here are some general guidelines for writing effective URLs:

  • Use server-side URL rewrites to convert them into static, human-readable URLs (e.g. www.example.com/view-product.php?id=482794 --> www.example.com/blue-widgets-chicago).

  • Include your most important targeted keyword in the URL.

  • Do not "stuff" keywords in the URL – keep keyword usage reasonable, do not repeat keywords, and ensure the URL is neat and human-readable.

  • Keep the length of the URL to under 100 characters.

  • Use hyphens "-" to separate words (instead of spaces or underscores "_")

  • Consider using a CMS to automatically write the URLs for you using the title or headline of the page.

A Word of Caution

When making changes to many URLs of existing pages on your site, it's important to remember that this process can be tricky and potentially risky if not done correctly. If the changes are not made correctly, it could result in the de-indexation or lower ranking of pages on your site. Therefore, the relatively small benefits that come from undertaking these changes may or may not be worth it for your site.

The process for fixing URLs on your site depends on multiple factors and is too detailed to list here. Instead, remember a few important principles when updating many or all of the URLs on your site:

  • Create a 301 redirect from the old URL to the new one for every page that is being updated

  • Be sure to update all links on your site to point to the new URLs instead of the old ones.

  • Test extensively before rolling out the change on your production server.

  • Update and submit your XML sitemap.

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