To create a new alert, navigate to Alerts under the user icon in the top right of every page.

Click the + button in the upper right of the table.

On the alert details page, we can enter settings and rules

Name

Give the alert a recognizable name. Since this is what you'll see in the notification email, it may be helpful to describe the rules used in this alert (e.g. "High value keywords enter page 1").

Status

Notifications for alerts can be turned on and off without needing to delete or re-create the alert each time.

Leave the Status as Active to enable notifications. If you're not ready to activate this alert yet, you might want to set to Paused.

Recipients

The user creating the alert will always receive notifications for this alert. To add more recipients, add email addresses separated by a comma.

Rules

Alert rules are comprised of 4 parts:

  • Keywords to include: Which keywords this rule be should be tested on
  • Type: The method used to calculate this rule
  • Degree: Threshold number used when testing rule logic
  • Keyword threshold: The minimum number of keywords that must match the rule's criteria in order to trigger the alert

All rules can be expressed in a sentence, such as:

Send me an alert if at least {Keyword Threshold} keywords in {Keywords to include} {Type} {Degree}

For example, a rule with the following settings:

  • Keywords to include: United States campaign
  • Type: Above position
  • Degree: 5
  • Keyword threshold: 10

Could be read as:

  • Send me an alert if at least 10 keywords in the United States campaign are below position 5

Keywords to include

Choose the campaign, search engine and tags to include in the keyword set. Each alert can only be applied to one campaign at a time, so this field is required, but it's possible to leave additional features empty to include all search engine and keywords in the campaign.

Type

There are 6 rule types that can be used:

  • Position increase: Checks whether keywords have moved up at least the specified number of ranking positions
  • Position decrease: Checks whether keywords have moved down at least the specified number of ranking positions
  • Percent increase: Checks whether keywords' ranking position percent change is positive and greater than the specified number.
  • Percent decrease: Checks whether keywords' ranking position percent change is negative and greater than the specified number.
  • Above position: Checks whether keywords are ranking above the specified position
  • Below position: Checks whether keywords are ranking above the specified position

Degree

The degree defines the threshold number to check this rule against, and will change depending on rule type.

For example, if you set Type to Above position, this is where you would set which position to check if keywords are above.

Here is the complete list:

  • Position increase: Number of positions increased
  • Position decrease: Number of positions decreased
  • Percent increase: Percent increased
  • Percent decrease: Percent decreased
  • Above position: Position to be above
  • Below position: Position to be below

Keyword Threshold

The minimum number of keywords that must match the rule's criteria in order to trigger the alert.

For example, if you want to receive an alert if even 1 keyword meets the criteria in this rule, set this to 1. If you only want to receive an alert if 50 or more keywords meet the criteria, set it to 50.

Save alert

Click Save when you are finished setting up this alert. The alert will be checked the next time ranking data is updated.

Did this answer your question?