Conversion is a metric that measures the number of times an user-defined action has completed(e.g. Newsletter Opt-in, document downloads, purchases etc.) within the traffic of the web property, conversion can be defined within your site's analytics system (GA, eTracker) as "Goal" and will be available to user in Dragon Metrics by integrating the system into our software.
In default, it includes all the goals that you have set up in analytics. All the goals are recognized as conversions in the platform.
For example, in Landing Page Ranking page, Organic Conversion is the total number of goals that has been set up in google analytics. If you want to look at goals/conversion more precisely, you can choose which goal to include in the report.