It's easy to instantly see which keywords your competitors are using to drive organic traffic to their sites and compare the ranking keywords with your site. Through Research in Dragon Metrics, you can find out:

Ranking Research

In Ranking Research, you can enter any domain, subdomain, subfolder, or URL and see all the keywords this site ranks in the top 100 positions.

To get started, simply navigate to Ranking Research, type in the site, choose the search engine, and click Go.

Learn more about Ranking Research.

Keyword Gap

In addition to simply looking at competitor's data by itself, you can run a Keyword Gap analysis to compare up to 6 sites' ranking keywords and discover keyword opportunities.

There are 5 ways of comparing ranking keywords, which can be interchanged during the research.

Keywords In Common

Keywords in Common shows keywords that your site and your competitors both rank in the top 100 positions for.

Keyword Gap

Keyword Gap shows keywords that all other competitors' sites rank for, but your site does not.

Keyword Opportunities

Keyword Opportunities shows keywords that one or more competitor sites rank for, but your site does not.

Unique Keywords

Unique Keywords show keywords your site is ranking for, but competitors are not. (It's like the opposite of Keyword Gap.)

All Keywords Table

All keywords show keywords that any of your site or competitors rank for.

To run either of these reports, navigate to Keyword Gap under Research in the left navigation.

Click Compare sites to expand the area to enter multiple sites.

Click the check next to a site to select it as my site. This will set this site as the baseline for all reports (it doesn't have to be a site that you own or manage).

Click Add another site to compare to continue adding up to 6 sites for the comparison research.

Learn more about Keyword Gap.

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