The Ecommerce Product Performance report shows the sales performance of each product on your site.

Note: This report requires e-commerce tracking configured in your integrated Google Analytics view. Learn more about e-commerce tracking.

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Getting Started

To get started, navigate to Product Performance under Analytics > Ecommerce in the left navigation.

Top Callouts

At the top of the report, there are 4 callouts based on the products set up in your Google Analytics view.

  • Product Revenue: The revenue from individual product sales. This value doesn't include shipping, tax costs, or any other adjustments even if they are configured in your Analytics view. We use the same currency settings as your linked Google Analytics view, displayed currency symbols can be changed on the Campaign Settings page.

  • Quantity: The sum of units purchased from all transactions, as configured in the linked Google Analytics view.

  • Unique Purchases: The total number of times each product was a part of a transaction. E.g. If a product has been purchased 500 times, but only has 10 Unique Purchases, it means that the product was purchased on 10 separate occasions in quantities of 50 at a time.

  • Average Price: The average revenue per product. We use the same currency settings as your linked Google Analytics view, displayed currency symbols can be changed on the Campaign Settings page.

Chart

The chart at the top of the page displays Product Revenue and Quantity on a daily/weekly/monthly basis (depending on selected Period).

Table

The table displays metrics for each product.

  • Product: The name of the product.

  • Product Revenue: The revenue from individual product sales. This value doesn't include shipping, tax costs, or any other adjustments even if they are configured in your Analytics view. We use the same currency settings as your linked Google Analytics view, displayed currency symbols can be changed on the Campaign Settings page.

  • Quantity: The sum of units purchased from all transactions, as configured in the linked Google Analytics view.

  • Unique Purchases: The total number of times each product was a part of a transaction. E.g. If a product has been purchased 500 times, but only has 10 Unique Purchases, it means that the product was purchased on 10 separate occasions in quantities of 50 at a time.

  • Average Price: The average revenue per product. We use the same currency settings as your linked Google Analytics view, displayed currency symbols can be changed on the Campaign Settings page.

  • Average Quantity: The average number of products sold by each transaction.

Filter and settings

You can adjust the date range, period, or filter in the options at the top of the page.

Click the expand arrow to reveal options hidden by default.

Date range

Choose from commonly-used presets by clicking the calendar icon on the right.

Choose a custom date range for the report by clicking on the begin date or end date.

You can compare two date ranges by clicking the "Compare to" checkbox. Commonly-used comparison date ranges are available, or choose any custom dates.

The report will now show a comparison between two date ranges.

Segment

All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.

Segments are extremely powerful ways to segment and filter your data. Learn more about Google Analytics segments

Period

The sampling period for the chart and table. Typical options available include daily, weekly, or monthly. Daily periods may be useful for shorter date ranges, while weekly or monthly will typically be a better choice for longer ranges.

Viewing a 12-month date range with a daily period:

The same range with a weekly period:

And now with a monthly period

Device

Filter traffic by desktop, mobile, tablet, or a combination of devices.

Export

You can export data to Excel by clicking the icon found above the table to the right.

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