Ecommerce Product Performance report gives you the a high level summary of Ecommerce performance in your integrated Google Analytics view. If Ecommerce tracking is not configured for your integrated Google Analytics view, these reports will not have any data.
Product Revenue, Quantity, Unique Purchases, Average Price for each product will be provided in this report.
Please note that Currencies used in the report will be the same as your Google Analytics properties. Displayed currency sign can be selected at Campaign Settingspage.
Inside the report, you will also be able to utilize various filters to help you analyze performance of your website, as described below:
View data overtime on daily, weekly or monthly basis
Unlimited date range can be selected as long as data are available in your integrated Analytics view.
Clicking on the calendar icon of the date range selector will allow you to choose a commonly used date range presets (e.g. past 30 days).
You can also group data daily, weekly or monthly with the Period selector, this selector is hidden by default, to get it to show up, click the arrow button next to the Apply button.
Directly compare data in two different date ranges
Compare performance from one time range to another is as simple as checking the Compare to checkbox and select your comparison date range from the date range picker below.
Clicking on the Calendar icon next to it and you will be able to easily select previous period or year as your comparison date range.
Pick any Segment you'd like to analyze
You can filter traffic by any Segments you've in your integrated Google Analytics property, just click on the Segment menu and you will find all your Segments there:
Filter data by Desktop, Mobile or Tablet traffic
With the Device filter you will be able to pick any combination of device category in your report. This filter is hidden by default, to get it to show up, click on the arrow button next to the Apply button.