The Social Networks report provides data for your website's social traffic grouped by social networks, which you can compare social performance from all social networks all at once.

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Getting Started

To get started, navigate to Social Networks under Analytics > Social in the left navigation.

Top Callouts

At the top of the report, there are 4 callouts based on the social set up in your Google Analytics view.

  • Sessions: A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Average Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

Chart

There are 4 types of charts showing the data on social networks.

Session Trend

The trend of sessions on different social networks.

Session Distribution

The number of sessions on different social networks.

Conversion Trend

The trend of conversions on different social networks.

Conversion Distribution

The number of conversions on different social networks.

Table

The table displays metrics for traffic from the social network on a daily/weekly/monthly basis (depending on selected Period).

  • Social Network: The type of social network

  • Sessions: All sessions were recorded by Google Analytics during this time period. A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Avg. Time on Site: The average amount of time all users spend on a single page

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

  • Pages per Session: The average number of pages viewed during a session

Filter and Settings

You can adjust the date range, period, or filter in the options at the top of the page.

Click the expand arrow to reveal options hidden by default

Date range

Choose from commonly-used presets by clicking the calendar icon on the right.

Choose a custom date range for the report by clicking on the beginning date or end date.

You can compare two date ranges by clicking the "Compare to" checkbox. Commonly used comparison date ranges are available or choose any custom dates.

The report will now show a comparison between two date ranges.

Segment

All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.

Segments are extremely powerful ways to segment and filter your data. Learn more about Google Analytics segments

Period

The sampling period for the chart and table. Typical options available include daily, weekly, or monthly. Daily periods may be useful for shorter date ranges, while weekly or monthly will typically be a better choice for longer ranges.

Viewing a 12-month date range with a daily period:

The same range with a weekly period:

And now with a monthly period

Goals

By default, the Conversions metric is set to include All Goals from the selected Google Analytics view. To change which goals make up a conversion in Dragon Metrics, you may choose one, multiple, or all in the Goals filter.

Device

Filter traffic by desktop, mobile, tablet, or a combination of devices.

Export

You can export data to Excel by clicking the icon found above the table to the right.

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