The Paid Keywords report provides data for your website's paid traffic grouped by keywords and search engines.

Note: Keywords in this report are those that you are bidding for Ads for the associated search engine, not keywords that you are ranking in the organic result.

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Getting Started

To get started, navigate to Paid Keywords under Analytics > Paid in the left navigation.

Top Callouts

At the top of the report, there are 4 callouts based on the ads set up in your Google Analytics view.

  • Sessions: A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Average Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

Table

The table displays metrics for paid traffic on different search engines.

  • Keyword: The query you bid for the ads placement

  • Search Engine: The search engine you bid the ads on

  • Sessions: All sessions were recorded by Google Analytics during this time period. A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.

  • Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals

  • Avg. Time on Site: The average amount of time all users spend on a single page

  • Bounce Rate: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate

  • Pages per Session: The average number of pages viewed during a session

Filter and Settings

You can adjust the date range, period, or filter in the options at the top of the page.

Click the expand arrow to reveal options hidden by default

Date range

Choose from commonly-used presets by clicking the calendar icon on the right.

Choose a custom date range for the report by clicking on the beginning date or end date.

You can compare two date ranges by clicking the "Compare to" checkbox. Commonly used comparison date ranges are available or choose any custom dates.

The report will now show a comparison between two date ranges.

Segment

All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.

Segments are extremely powerful ways to segment and filter your data. Learn more about Google Analytics segments

Goals

By default, the Conversions metric is set to include All Goals from the selected Google Analytics view. To change which goals make up a conversion in Dragon Metrics, you may choose one, multiple, or all in the Goals filter.

Device

Filter traffic by desktop, mobile, tablet, or a combination of devices.

Export

You can export data to Excel by clicking the icon found above the table to the right.

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