The Organic Search Engines report provides data for your website's organic traffic grouped by search engines, let you compare SEO performance from all search engines all at once.
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Getting Started
To get started, navigate to Organic Search Engines under Analytics > Organic in the left navigation.
Top Callouts
At the top of the report, there are 4 callouts based on the organic rankings in different search engines.
Sessions: A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.
Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals
Average Session Duration: The total duration of all sessions (in seconds) / number of sessions. Learn more about Average Session Duration
Bounce Rate: Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate
Chart
There are 4 types of charts showing the organic data on the search engines.
Session Trend
The trend of sessions on the search engines.
Session Distribution
The number of sessions on the search engines.
Conversion Trend
The trend of conversions on the search engines.
Conversion Distribution
The number of conversions on the search engines.
Table
The table displays metrics for organic data on different search engines.
Search Engine: The search engine you bid the ads on
Sessions: All sessions were recorded by Google Analytics during this time period. A session is a group of interactions that take place on your website within a given time frame. Learn more about Google Analytics Session.
Conversions: The number of times website visitors complete a desired action on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. Learn more about goals
Avg. Time on Site: The average amount of time all users spend on a single page
Bounce Rate: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Learn more about bounce rate
Pages per Session: The average number of pages viewed during a session
Filter and Settings
You can adjust the date range, period, or filter in the options at the top of the page.
Click the expand arrow to reveal options hidden by default
Date range
Choose from commonly-used presets by clicking the calendar icon on the right.
Choose a custom date range for the report by clicking on the beginning date or end date.
You can compare two date ranges by clicking the "Compare to" checkbox. Commonly used comparison date ranges are available or choose any custom dates.
The report will now show a comparison between two date ranges.
Segment
All segments in your Google Analytics View will be available to filter by on every Dragon Metrics report. This includes any custom segments you create, thereby allowing you to filter reports by any custom criteria you desire.
Segments are extremely powerful ways to segment and filter your data. Learn more about Google Analytics segments
Period
The sampling period for the chart and table. Typical options available include daily, weekly, or monthly. Daily periods may be useful for shorter date ranges, while weekly or monthly will typically be a better choice for longer ranges.
Viewing a 12-month date range with a daily period:
The same range with a weekly period:
And now with a monthly period
Goals
By default, the Conversions metric is set to include All Goals from the selected Google Analytics view. To change which goals make up a conversion in Dragon Metrics, you may choose one, multiple, or all in the Goals filter.
Device
Filter traffic by desktop, mobile, tablet, or a combination of devices.
Export
You can export data to Excel by clicking the icon found above the table to the right.
