What is a Title Tag?

The title of your page is perhaps one of the most important content areas of your site for SEO. As its name suggests, this tag includes the title or very brief summary of the content users can expect to find on the page. It's found in the head element of the HTML source.

A typical title tag: 

<title>Your Source For Blue Widgets & Green Widgets | Acme Inc.</title>

The title is used in many places, but perhaps the two main areas of importance are the browser's title bar and the anchor text of your page's snippet on the SERP. Search engines give content in this area perhaps the highest weight of any content area on the page, so it's important that this area is optimized well.

What Does "Duplicate Titles" Mean"?

If one or more other URLs share exactly the same title as this page, they will be listed in the table below as being duplicates. The number of duplicates refers to the total number of URLs that share this same titles.

Why It's Important

The title tag is perhaps one of the most important content areas of the page for SEO. A well-written title that accurately describes the page's content includes targeted keywords is crucial for the SEO success of the page.

Using a duplicate titles almost guarantees that they will not accurately describe each individual page's content or include the page's targeted keywords, since it was not written specifically for this page.

A duplicate title is perhaps a little better than omitting the title tag entirely, but it is a significant wasted opportunity to help the page rank better.

How to Fix

You can fix this issue by ensuring every title on your site is unique. Take a look at the table below and rewrite each duplicate so that it is unique and accurately describes the specific content on the page. If your site has a very large number of pages with duplicate titles, consider rewriting titles for the most important pages first or using a CMS or scripts to automatically generate the titles for you.

Other Guidelines for Writing Effective Titles

  • Keep title length to 40-70 characters
  • Place your most important keywords as early in the title as possible
  • Keep your brand name or site name towards the end of the title
  • Titles should be natural and human readable, not just comma-separated keyword lists
  • Each title should be unique
  • For very large sites, consider using programs to automatically create template-based title tags, but make sure these are human readable and make sense
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