PPC stands for Pay-Per-Click advertising, which is a form of advertising found throughout the internet. In this model, advertisers bid for a keyword or position, and pay this amount each time a user clicks on the advertisement. Search engines typically use PPC ads at the top of SERP listings as one of their main revenue sources: Google AdWords, Bing Ads, and Baidu Tuiguang are all types of PPC advertising.

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