An infinite redirects is a group of 2 or more redirects strung together in a chain that never resolve to a URL that breaks the redirect chain with a non-redirecting HTTP status. Search engines will typically give up following after 4-5 redirects, so even if the redirect chain does resolve eventually, if there are too many redirection steps search engines will still treat it as if it were an infinite redirect.

Infinite redirects are problematic because some pages may never be accessible by humans or search engines therefore never get indexed, they will waste a search engine's crawl budget, and cause usability issues.

There are two types of infinite redirects – the first is when the redirects form in a loop, by one URL in the chain redirecting to a URL earlier in the chain. The second is when they simply continue redirecting forever without recursively calling a URL already in the chain.

Looped Redirect Example:

URL | Redirect Target
http://www.example.com/page-1 > http://www.example.com/page-2
http://www.example.com/page-2 > http://www.example.com/page-3
http://www.example.com/page-3 > http://www.example.com/page-1

In this example, we can see that when we get to page-3, we will go back to page-1 and begin the loop again. We will never exit the loop.

Infinite Redirect Example:

URL | Redirect Target
http://www.example.com/page-1 > http://www.example.com/page-2
http://www.example.com/page-2 > http://www.example.com/page-3
http://www.example.com/page-3 > http://www.example.com/page-4
http://www.example.com/page-4 > http://www.example.com/page-5
http://www.example.com/page-5 > http://www.example.com/page-6
http://www.example.com/page-6 > http://www.example.com/page-7
http://www.example.com/page-7 > http://www.example.com/page-8
http://www.example.com/page-8 > http://www.example.com/page-9
http://www.example.com/page-9 > http://www.example.com/page-10
http://www.example.com/page-10 > http://www.example.com/page-11
etc. > etc.

In this example, we can see the redirects will continue indefinitely.

Did this answer your question?