Baidu (Simplified Chinese: 百度 Website: www.baidu.com) is the most popular website in China, occupying a commanding 67% share of searches in China. Baidu is extremely China-centric, and generally only indexes or gives strong preference to Chinese-language sites hosted in Mainland China.
Baidu maintains an advantage in China by offering a large number of services (maps, encyclopedia, videos, etc.) and possessing superior technology for processing Chinese-language text.
Read more about how to optimize your website for Baidu on the Dragon Metrics blog.