There’re about 50 reporting modules in Dragon Metrics' Custom Reports for now, covering rankings, links, competitor analysis, keyword research, analytics, and more. We’ve taken data from almost every report available on Dragon Metrics and brought it into our new modules.

Actually, in most cases we didn’t just copy the report over exactly — we supercharged them to make them even better. Not only that, but almost half of these modules are completely new reports, with data not available anywhere else currently in the site. (For now at least. We’ll be adding them shortly.)

Module Customization

Almost every aspect of each module can be customized to your liking. You decide which tables, charts, or callouts are shown or hidden in the module, which metric is used for each chart, which table columns to show or hide, different ways of calculating certain metrics, and more. You’re in the driver seat to put together the perfectly customized report for you or your clients.

You can customize your modules by clicking on the gear icon button located in the top bar of each module, as shown below:

Adding any new module will also see show the settings screen for that chosen module, here is one of them:

Each module can be customized differently depends on their types and usages, however there are a few options here that will almost always remain consistent, they are:

Title - This is the display title for the reporting module which will be shown on the report if you don't want a title, check on the Hide title on report option

Date Range - Here you can choose the Date Range of the module to report in, by default the date range will follow your report settings so unless you have a module that are specifically target a certain date range, you can just use the report default settings to save you some time

Campaign - Custom Reports are not bound to a single campaign therefore you can create a single report for multiple campaign in your accounts, just like Date Range this value will follow your Report settings value by default, so for single campaign reporting you can just set it up at the report setting screen and leave this value to report default

Show - In almost every module you will be able to choose what kind of visualizations to be presented in the module, from callouts, tables, charts etc.

Before we dig deep into each data modules, we'd like to first introduce you to our most unique module – Free Form Content, which gives you the maximum flexibility within Dragon Metrics' report:

Free Form Content

With 50 different modules to choose from, you can create incredibly comprehensive reports with Dragon Metrics data in just a few clicks. But what if you have data from another source? Not to worry. The “Free Form Content” module acts as a rich text editor, allowing you to import tables, links, images, and other rich text right into the report.

Here's what a Free Form Content creator looks like, as you can tell, this is a fully functional WYSIWYG editor that will allow you to create variety of content from styled text, links, images, lists, tables and even HTML code:

This is an example of using Free Form Content to create an actual custom report, an external image and a table has been inserted into the report:

You can also use the Free Form Content module to add comments and analysis to your report. Before each reporting module, throw in a quick Free Form Content module to add a description of the data, your recommendation, or analysis. There’s almost nothing that you can do in a Microsoft Word or PowerPoint document you can’t put into a Dragon Metrics custom report.

The table below describes all the modules available in Dragon Metrics, with their unique options and previews, there are 6 types of modules (Click on each type below to jump to their specific section):

Ranking Overview

High-level analysis of how your site's organic keyword rankings are performing.

Includes Organic Visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions trending over time.

  • Keyword Group - Choose which keyword groups to be included in the data calculation of this module
  • Search Engine - Choose which search engines to be included in the data calculation of this module
  • Tags - Choose to include only certain tagged keywords in this module
  • Include Universal Results - Choose whether Universal Results should be considered in this module
  • Results Type - If Universal Results are included, you can choose which types of Universal results to be included here
  • Table Columns - Toggle which data columns to be shown in the table like Date, Organic Visibility, Ranking Positions, URLs etc
  • Show - Toggle visibility of Callouts, Trend Chart, Ranking Distribution or Trend Table

Keyword Group Ranking

Comparison of how each keyword group's organic keyword rankings are performing.

Includes Organic Visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions.

  • Keyword Group - Choose which keyword groups to be included in the data calculation of this module
  • Search Engine - Choose which search engines to be included in the data calculation of this module
  • Tags - Choose to include only certain tagged keywords in this module
  • Include Universal Results - Choose whether Universal Results should be considered in this module
  • Results Type - If Universal Results are included, you can choose which types of Universal results to be included here
  • Table Columns - Toggle which data columns to be shown in the table like Date, Organic Visibility, Ranking Positions, URLs etc
  • Show - Toggle visibility of Keyword Ranking Chart, Organic Visibility Chart or Table

Search Engine Ranking

Comparison of how well your organic keyword rankings are performing in each search engine.

Includes Organic Visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions.

  • Keyword Group - Choose which keyword groups to be included in the data calculation of this module
  • Search Engine - Choose which search engines to be included in the data calculation of this module
  • Tags - Choose to include only certain tagged keywords in this module
  • Include Universal Results - Choose whether Universal Results should be considered in this module
  • Results Type - If Universal Results are included, you can choose which types of Universal results to be included here
  • Table Columns - Toggle which data columns to be shown in the table like Date, Organic Visibility, Ranking Positions, URLs etc
  • Show - Toggle visibility of Keyword Ranking Chart, Organic Visibility Chart or Table

Keyword Ranking Performance

   Organic keyword ranking for each individual keyword.

  • Keyword Group - Choose which keyword groups to be included in the data calculation of this module
  • Search Engine - Choose which search engines to be included in the data calculation of this module
  • Tags - Choose to include only certain tagged keywords in this module
  • Include Universal Results - Choose whether Universal Results should be considered in this module
  • Results Type - If Universal Results are included, you can choose which types of Universal results to be included here
  • Table Columns - Toggle which data columns to be shown in the table like Date, Organic Visibility, Ranking Positions, URLs etc
  • Sort - Sort the order of the rows by keywords A-Z or movements
  • Row Limit - Choose the number of keywords you'd like to show in this module

Keyword Ranking History

Historic trend of individual keyword ranking.

Displays up to 7 dates at once to provide a 7 day/week/month trend of keyword ranking.

  • Keyword Group - Choose which keyword groups to be included in the data calculation of this module
  • Search Engine - Choose which search engines to be included in the data calculation of this module
  • Tags - Choose to include only certain tagged keywords in this module
  • Include Universal Results - Choose whether Universal Results should be considered in this module
  • Results Type - If Universal Results are included, you can choose which types of Universal results to be included here
  • Sort - Sort the order of the rows by keywords A-Z or movements
  • Row Limit - Choose the number of keywords you'd like to show in this module
  • Change Calculation - Change how the movement should be calculated, by begin and End date or most recent two dates
  • Trend Chart - Toggle visibility of the Trend Chart

Site Issue Summary

List of the most prevalent issues affecting your site, grouped by priority.

Includes trend chart for total issues for each priority, and the number of URLs affected by each issue.

  • Date Shown - Choose to show issues across the entire history or your report default date
  • Include - Choose which group of issues to be shown, grouped by priorities
  • Show - Toggle visibility of Callouts, Chart or Table

Site Issues by Type

Breakdown of all issues affecting your site, grouped by issue type.

  • Show - Toggle visibility of the chart and table

Site Issues by Priority

Breakdown of all issues affecting your site, grouped by issue priority.

  • Show - Toggle visibility of the chart and table

Site Issues Trend

Total number of current site issues, grouped by priority, and their trend over time.

  • Date Shown - Choose to show issues across the entire history or your report default date
  • Include - Choose which group of issues should be included
  • Show - Toggle visibility of Callouts, Chart or Table

Link Overview

High-level summary of a site's backlink profile, including link history trend chart.

  • Date Shown - Choose to show data across the entire history or your report default date
  • Show - Toggle visibility of callouts or the chart

Link Distribution Summary

Link distribution charts for anchor texts, linking domains, target URLs, TLDs, Page Authority, and Domain Authority.

This module is only available for most recent 30 days 

  • Show - Toggle between different metrics like Anchor Text, Linking Domains, Page or Domain Authority, Target URLs or TLDs

Top Links

List of the most valuable links to your site, sorted by Page Authority.

Includes linking URL, title, anchor text, Page Authority, Domain Authority, and target URL for each link.

This module is only available for most recent 30 days

  • Row Limit - Choose how many links to be shown in the table
  • Show - Choose to show only top link per URL, domain or show all links

Link Anchor Text Distribution

Breakdown of most popular anchor texts used in links to your site.

This module is only available for most recent 30 days

  • Row Limit - Select the number of anchor texts shown in the chart
  • Show - Show only the chart, the table or both

Link Referring Domains Distribution

List of domains linking to your site the most.

This module is only available for most recent 30 days

  • Row Limit - Select the number of Referring Domains shown in the chart
  • Show - Show only the chart, the table or both

Distribution of Domain Authority of the linking domains for all links to your site.

This module is only available for most recent 30 days

  • Show - Show only the chart, the table or both

Link Domain Authority Distribution

Distribution of Page Authority of the linking pages for all links to your site.

This module is only available for most recent 30 days

  • Show - Show only the chart, the table or both

Link Target URL Distribution

List of the most-linked-to URLs on your site.

This module is only available for most recent 30 days

  • Row Limit - Select the number of URL shown in the chart
  • Show - Show only the chart, the table or both

Link TLD Distribution

Breakdown of most popular top-level domains (TLD) of links to your site.

This module is only available for most recent 30 days

  • Row Limit - Select the number of TLDs shown in the chart
  • Show - Show only the chart, the table or both

All Traffic Overview

Summary and trend data for all site traffic.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, chart or table

All Traffic Comparison

Summary and trend data for all site traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Traffic Channels

Summary and trend data for all site traffic, grouped by channel (Organic / Paid / Referral / Direct / Social / etc.)

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session trend chart, session distribution chart, conversions trend chart, conversions distribution chart or table

Channel Comparison

Summary and trend data for all site traffic, grouped by channel (Organic / Paid / Referral / Direct / Social / etc.), compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Show - Toggle visibility of callouts, session chart, conversions chart or table

Organic Traffic Overview

Summary and trend data for organic search traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, chart or table

Organic Traffic Comparison

Summary and trend data for organic search traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Organic Search Engine Traffic

Summary and trend data for organic search traffic, grouped by search engine.

Includes Sessions, Conversions, Avg. Session Duration, and Bounce Rate.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session trend chart, session distribution chart, conversions trend chart, conversions distribution chart or table

Organic Landing Page Traffic

Organic sessions and conversions for each landing page, with all keywords ranking for this URL shown alongside with their search volume and organic ranking.

Get back "(not provided)" keyword data by comparing traffic, search volume, and ranking for each keyword.

  • Search Engine - Compare traffic and rankings for specific search engines
  • Include Universal Results - Include keywords that rank for Universal Results
  • Result Type - Choose to include ranking keywords that only rank for specific type of universal results
  • Row Limit - Choose the number of landing page to be shown in the module
  • Show - Toggle Visibility of callouts or table

Paid Traffic Overview

Summary and trend data for paid search traffic.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, chart or table

Paid Traffic Comparison

Summary and trend data for paid search traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Paid Search Engine Traffic

Summary and trend data for paid search traffic, grouped by search engine.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session trend chart, session distribution chart, conversions trend chart, conversions distribution chart or table

Paid Landing Page Traffic

Paid traffic data for each landing page on your site.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Row Limit - Number of landing pages to be shown in the table
  • Show - Toggle Visibility of the callouts and table

Paid Keyword Traffic

Paid traffic data for each keyword.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Row Limit - Number of Keywords to be shown in the table
  • Show - Toggle Visibility of the callouts, sessions distribution chart, conversions distribution chart or table

Social Traffic Overview

Summary and trend data for social traffic.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, chart or table

Social Traffic Comparison

Summary and trend data for social traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Social Network Traffic

Summary and trend data for social traffic, grouped by social network.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session trend chart, session distribution chart, conversions trend chart, conversions distribution chart or table

Social Landing Page Traffic

List landing pages on your site receiving the most social referral traffic.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Row Limit - Number of landing pages to be shown in the table
  • Show - Toggle Visibility of the callouts and table

Referral Traffic Overview

Summary and trend data for referral traffic.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, chart or table

Referral Traffic Comparison

Summary and trend data for referral traffic, compared to the previous period.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Referring Site Traffic

List of the external domains sending the most traffic to your site.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Period - Choose to show the data in daily, weekly or monthly interval
  • Show - Toggle visibility of callouts, session chart, conversion chart or table

Referral Landing Page Traffic

List of the URLs on your site receiving the most referral traffic, including the referring domains sending the traffic.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Row Limit - Number of landing pages to be shown in the table
  • Show - Toggle Visibility of the callouts and table

Referring Page Traffic

List of the external URLs sending the most referral traffic to your site.

Includes Sessions, Conversions, Avg. Session Duration, Bounce Rate, and Pages per Session.

  • Row Limit - Number of referring sites to be shown in the table
  • Show - Toggle Visibility of the callouts and table

Competitor Discovery

Automatic discovery of the top organic ranking sites for each keyword group and search engine.

Includes the top ranking 50 competitors, whether or not they've been added to the campaign.

  • Keyword Group - Select which keyword group to show competitors for
  • Search Engine - Select which search engine to show competitors for
  • Group by - Select to group competitors by root domains or subdomains
  • Competitors - Select to show top 10, top 25 or top 50 competitors
  • Table Columns - Select data column to be displayed like Number, Domain, Score, Change and Ranking positions
  • Show - Toggle visibility of the chart and the table

Competitor Ranking

High-level organic ranking comparison of your campaign's site and its competitors.

Includes Organic Visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions trending over time.

  • Keyword Group - Select which keyword group to show competitors for
  • Search Engine - Select which search engine to show competitors for
  • Tags - Select to show only data for certain tagged keywords
  • Include Universal Results - Choose whether to include Universal Results into ranking calculations
  • Result Type - Select which Universal Result type to be included into ranking calculations
  • Competitors - Select to show top 10, top 25 or top 50 competitors
  • Table Columns - Select data column to be displayed like Number, Domain, Organic Visibility and Ranking positions
  • Metric - 
  • Show - Toggle visibility of the chart and the table

Competitor KPI Performance

Comparison of your campaign's site and its competitors for up to 9 important site metrics.

Includes ranking, link, and authority/trust metrics.

  • Keyword Group - Select which keyword group to show competitors for
  • Search Engine - Select which search engine to show competitors for
  • Tags - Select to show only data for certain tagged keywords
  • Include Universal Results - Choose whether to include Universal Results into ranking calculations
  • Result Type - Select which Universal Result type to be included into ranking calculations
  • Competitors - Select to show top 10, top 25 or top 50 competitors
  • Chart - Choose a metric to be used to render the chart
  • Table Columns - Choose which data points to be included in the table, they can be Competitor, Organic Visibility, Ranking positions, external links, linking domains, MozTrust or MozRank
  • Show - Toggle visibility of the chart, table or change

Account Ranking Overview

Organic ranking overview for multiple campaigns.

Includes Organic Visibility and the number of keywords ranking in the top 10, top 50, and other ranking positions trending over time.

  • Campaigns - Multiple campaigns can be chosen here
  • Table Columns - Choose ranking data to display in the table, Campaign, Organic Visibility, Ranking Positions, Average Positions and number of Ranking URLs can be shown here
  • Include Universal Results - Choose whether Universal Results should be included in this module
  • Result Type - Choose which types of Universal Results should be included in this module
  • Show - Toggle visibility of the chart or table

Account KPI Overview

High-level overview of up to 23 metrics for multiple campaigns.

Includes metrics for ranking, traffic, links, and site issues.

  • Campaigns - Multiple campaigns can be chosen here
  • Chart - Choose which metric to be used to render the chart, various links, rankings, traffic or onpage metrics can be chosen here
  • Include Universal Results - Choose whether Universal Results should be included in this module
  • Result Type - Choose which types of Universal Results should be included in this module
  • Table Columns - Choose which metric to be displayed in the table, various links, rankings, traffic or onpage metrics can be chosen here
  • Show - Toggle visibility of the chart, table or change

Campaign KPI Trend

Comparison of two date ranges for up to 20 important campaign metrics.

Includes metrics for ranking, traffic, links, and site issues.

  • Chart - Choose which metric to be used to render the chart, various links, rankings, traffic or onpage metrics can be chosen here
  • Include Universal Results - Choose whether Universal Results should be included in this module
  • Result Type - Choose which types of Universal Results should be included in this module
  • Table Rows - Choose which metric to be displayed in the table, various links, rankings, traffic or onpage metrics can be chosen here
  • Show - Toggle visibility of the chart, table
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