Link Manager gather a lot of metrics to help you conduct backlink analysis, and there are 2 ways to view them within Link Manger:

  1. Link Detail Page
  2. Toggle View Options in the Link Manager page

To toggle View Options, click on the

icon on the top right of the table in Link Manager and you will see a list of data points available, check on those you want to view in the table:

List of Data Points available in the table view:

Link URL / Page Title - The page title of the linking page

Anchor Text - Anchor text being used in the backlink

Health - Validity of the backlink, it can be OK, link not found or page not found

Page Authority - How authoritative that linking page is in 1-100 scale

Domain Authority - How authoritative that linking domain is in 1-100 scale

Target URL - The page on your site where the backlink is pointing to

DoFollow - Whether rel="nofollow" attribute is applied for this link

Category - By manually entering category of links here, you can quickly sort and filter your backlinks with the filters or Excel export

Notes - You can add extra description to each backlink by manually entering here

Links to this Page - Total number of links pointing this the linking page

HTTP Status - Validity of the backlink via its HTTP status

Links to this Domain - Total number of links pointing this the linking domain

Domains Linking to this Page - Total number of domain pointing this the linking page

Domains Linking to this Domain - Total number of domain pointing this the linking domainĀ 

Keywords in Anchor Text - Whether Keywords are included in the Anchor text, keyword can be mapped by defining preferred landing page to keywords

Last Updated - The last date Link Manger've updated data about this backlink

Date Add - The date this link being added to Link Manager

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