Dragon Metrics offer extensive competitive analysis capabilities, you can:

In this overview we will provide everything you need to do the above.

How Competitors work in Dragon Metrics

Competitors are being tracked at a Keyword Group level, which means in a campaign each Keyword Group can have completely different competitors. This structure allows you to get very specific into your competitor analysis because when you've setup your Keyword Group in a logical manner - different Keyword Group with different product categories / regions / languages / search engines / devices (depends on how detailed you want to segment) will give you a different set of competitors for different markets you are trying to explore.

How to setup Dragon Metrics for competitive analysis

If you're not sure which websites are your biggest competitors in SEO, you should start with:

Competitor Discovery - We automatically gather the top 50 competitors for each of your keyword group, and you can add any of them as your tracked competitors 

Competitor Discovery Trend - We automatically gather the top 50 competitors for each of your keyword group and show their performance over time, and you can add any of them as your tracked competitors 

If you already have a list of competitors, you can start with:

Manage Competitor - Add your list of competitors and assign them to different keyword group accordingly

Manage Keyword Group - When you are in the Keyword Group detail page of any Keyword Group, you will be able to add them manually or import competitors you've added to other Keyword Groups to that keyword group Competitor Discovery or Competitor Discovery Trend can also be used to get more competitors 

You can learn more about adding new competitors here.

Analyze your competition

After you've setup competitors properly in Dragon Metrics. There are multiple pages you can visit to analyze your competitors' rankings against yours,

Within the Ranking Section:

Site Ranking Performance - Allow you to view your competitors' site ranking performance just like your own

Keyword Ranking Performance - Get a list of keywords with their individual keyword ranking performance for any of your competitor

Within the Competitor Section:

Competitor Discovery - View a comparison of the top competitors we've found automatically within your tracked keywords, and add them to a tracked competitor 

Competitor Discovery Trend - View a comparison of the top competitors we've found automatically within your tracked keywords over time, and add them to a tracked competitor

Site Ranking Comparison - Compare site level ranking performance of your site with all your competitors

Keyword Ranking Comparison - Compare individual keyword level ranking performance of your site with all your competitors 

Within the Link Section:

Link Research - Here you can enter any domain and get backlinks linking to their sites with lots of useful link metrics 

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