The competitor discovery tool helps you find who your main competitors are for organic rankings of tracked keywords and search engines.

This an incredibly useful tool, since it may not always be obvious who your competitors are. While it's likely you're aware of who your major competitors are in the market, your competitors in organic search are often drastically different.

Furthermore, if you have several different business units, or types of products and services, it's possible that each one of these have completely different competitors. The highest ranking competitors will also differ for each search engine as well.

Competitor Discovery takes all the guesswork out of it for you by automatically finding the top 50 ranking domains for each keyword group and search engine.

How competitors are calculated

Dragon Metrics looks at the domain of every URL that appears on the search engine result pages (SERPs) for all the keywords in every campaign, and calculates an Organic Visibility Score for each one of these sites. The top 50 sites with the highest Organic Visibility Score for each keyword group and search engine combination are included on the Competitor Discovery report.

Organic Visibility Score is a metric used many places throughout the Dragon Metrics platform. It's roughly analogous to the average expected click-through rate of all keywords in the set. Learn more about how this metric is calculated.

Report Filters

At the top of the page are filters for Keyword Group, Search Engine, and an option to group sites by either root domain or subdomain.

Keyword Group - Competitors in Dragon Metrics are stored in Keyword Group level because by categorize keywords into keyword groups, you can get a different set of competitors for different fields a website might be competing in, and with the Keyword Group selector you can get a list of competitors

Search Engine - Keyword Group in Dragon Metrics can contain one or more tracked search engines and with the Search Engine selector you'll be able to get a different set of competitors in different search engines you've been tracking in the keyword group.

Group by Root Domain or Subdomain - Search engines consider different subdomains as individual domains and will rank them independently, to see which competitors' subdomains you are competing with, you can use this selector.

After you've selected the data you want to view with these selectors, click Apply and the page will be refreshed with a list of competitors within your selected criteria.

Competitor Discovery Chart

The chart shows the top 15 competitor sites for this set, though it's possible to change which sites are shown by checking the box in the table below. The Y-axis of the chart is each site's Organic Visibility Score. Hover your cursor on the chart to see the visibility score for each site.

Competitor Discovery Table

Below the chart is a table containing the top 50 competitors for this set:

A - All the competitors we've discovered for you, and their rankings according the their competitive scores, you can click on the Domain header to sort them from a-z

B - Their visibility scores based on their ranking performance within the set of keywords and search engine, you can click on the Score header to sort them from highest to lowest

C - Number of keywords they are ranking in different positions, you can click on each positions headers to sort them from most to least

D - Tracking Keyword Groups for this competitor, by clicking on each cell in this column you will be able to add them to your Keyword Groups as your competitors

E - The number of Competitor Credits available in this account

F - With the check boxes and dropdown menu you can assign any domain from this table to any Keyword Groups in the campaign as tracked competitors

G - Export all data to Excel

H - Use the checkboxes in the second column of the table to choose which competitors you'd like to show in the Competitor Discovery Chart.

Data Updates

Competitor Discovery data is updated once per week. Data for the most recent update is available in this report, while a historical trend of all data in this campaign is available in the Competitor Discovery Trend report.

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