If you are getting into this page for the first time, you can read this article to learn the basics of Dragon Metrics' Research Mode. In this page entering a domain will take you to the Domain Research portion of this mode, and if you type in a keyword, you will get to the keyword portion of this mode. And the Keyword Research Overview page is the main page of the keyword portion, which will give you various data about this keyword on Baidu.

On top of the page you can see the keyword you've entered, and in the bracket next to the keyword you can see the English translation of this keyword, at the top right you can see the last updated date for our database and option to export data within this page to an Excel file by clicking on

Below you will see 5 major metrics for this keyword:

Search Volume - The number of exact match monthly searches for this keyword on Baidu. Learn more about Search Volume
Organic Keyword Difficulty - Dragon Metrics' measure of how difficult it would be to rank for page one on Baidu for this keyword, based on the strength of the currently ranking domains on page one. Learn more about Keyword Difficulty
SERP Score - Dragon Metrics' score (out of 10) of how worthwhile it will be to target this keyword for SEO. Keywords with a high number of ads, Baidu properties, or other non-organic results on the first page will have a lower score than keywords with no ads or non-organic results. Learn more about SERP Score
Paid Competition - The level of competition for PPC ads on Baidu
Results - The number of search results found by Baidu for this keyword. Can indicate the popularity or competition for this keyword

Related Keywords

In the table of related keywords with highest search volume, you can click on "view all" to get to the Related Keyword reports, which will give you a full list of related keywords, clicking on each keyword here will start a new keyword research for them:

Organic Ranking

Next to the Related Keywords table you will see the Organic Ranking table, which will show you the top 10 organic results for this keyword along with their Domain Organic Dragon Rank and Domain Organic Visibility Score, clicking on "view all" will show you a more in depth Organic Ranking Report, clicking on each link here will start a new domain research for each ranking URL's root domain:

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