If you are getting into this page for the first time, you can read this article to learn the basics of Dragon Metrics' Research Mode.

The Domain Research Overview page will give you the most important information you'll need to know when doing Baidu SEO research and it can often be the starting point of any China SEO projects, if you want to use Dragon Metrics for Baidu SEO, this will be an important page to get yourself familiarize with.

To start a Domain Research you can simply enter the URL you'd like to research for to the text boxes located on the top of the page or the middle of the page:

Note

We will normalize your entered URL into its root domain URL and shows you Baidu research data for this domain including all of its subdomains and subdirectories, if you want to get data for a particular subdomain or subdirectory, you can access our Subdomains or Subdirectories Report or export your domain research data into an Excel and use filters for a the subdomains / subdirectories data you'd like to see (you can export data from any pages of the Research Mode by clicking on the

button on the page).

Let's take a close look on what you can get from this page:

The top area display basic information about the site's home page, such as a screenshot, the meta title and description, meta keywords, as well as the IP address and geolocation of the server the site is hosted on. On the left you can see the last updated date of our database. Click on "Take the tour" will display a guided tour to this page. If you have keywords that you'd like to see result for but can't see here, you can click on the "Submit keywords" button to submit your list of keywords to us. You can also export data to Excel by clicking on the

button:

Right below the top area there will be some overall metrics of the site's performance, such as the Domain Authority and Page Authority, Dragon Rank, Indexed Pages(Baidu), and total number of backlinks and linking domains:

Domain Authority - A score out of a total possible 100 predicting how well this site will perform in search engine rankings. Scored logarithmically, so there are far fewer domains with a score of 90 than of 30. Powered by Mozscape.

Page Authority - A score out of a total possible 100 predicting how well the home page of this site will perform in search engine rankings. Scored logarithmically, so there are far fewer pages with a score of 90 than of 30. Powered by Mozscape.

Dragon Rank - Dragon Rank rank all the websites in our database by their estimated monthly organic traffic (Traffic Index) they receive from Baidu.

Indexed Pages - The number of URLs from this domain indexed by Baidu.
Total Links - The total number of external links pointing to this domain. Powered by Mozscape.

Linking Domains - The total number of linking domains linking to this domain. Powered by Mozscape.

The total number of ranking organic keywords on Baidu and the estimated amount of organic traffic this site will receive from these keywords, the left side will show you the stats for the most recent update, and the trend chart on the right shows the historical stats:

Ranking Keywords - The total number of organic keywords ranking in the first three pages on Baidu.com for this domain

Traffic Index - The estimated amount of monthly organic traffic sent to this site from Baidu, based on keywords we track. Learn more about Traffic Index

Top Ranking Keywords

In Top Ranking Keywords section we shows you the 10 top ranking organic keywords sending the most organic traffic to this site. Only the top 10 keywords are shown on the Overview page. Click "view all" to see all ranking keywords for this domain. This is true for most areas on the Overview page - you can always click "view all" for more details, clicking on each keyword or URL here will start a new Keyword or Domain research:

Keyword - The keyword this domain ranks for in the top three pages on Baidu

Translation - English translation of the Chinese keyword, translated by Google Translate

Search Volume - The number of exact match monthly searches for this keyword on Baidu. Learn more about Search Volume

Position - The top organic position the domain is ranking at.

Traffic Index - The estimated amount of monthly organic traffic sent to this site from this keyword on Baidu. Learn more about Traffic Index

Ranking URL - The URL from this domain that is ranking for this keyword

Top Organic Competitors

In Top Organic Competitors section, we analyze the competitive environment and find the top organic competitors for each domain, only the top 10 competitors are shown here and by clicking on "view all" you will be taken to the Organic Competitors report for the top 50 competitors. clicking on each domain here will start a new domain research:

Domain - The root domain of the competing site

Competition Level - The level of competitiveness of each site, based on the number of keywords both domains rank for and their positions

Keywords in Common - The number of keywords both domains rank for

Traffic Index - The estimated amount of monthly organic traffic sent to this competing site from Baidu, based on keywords we track. Learn more about Traffic Index

Position Breakdown

In Position Breakdown section you can see the distribution of organic keyword position on the results page:

Positions - Group of organic ranking positions on the search engine results page

Keywords - The number of keywords ranking organically in these positions

Keywords as % - The number of keywords ranking organically for these positions as a percentage of all organic ranking keywords for this site

Top URLs

The Top URLs section shows the site's top URLs by estimated amount of organic traffic, you can click on "view all" to access the full Organic URLs report. Clicking on each URL here will start a new domain research:

URLs - The URL of this domain that is receiving organic traffic

Positions - The number of keywords this URL is ranking for

Traffic Index - The estimated amount of monthly organic traffic sent to this URL from Baidu, based on keywords we track. Learn more about Traffic Index

Traffic Index as % - The estimated amount of monthly Baidu organic traffic sent to this URL as a percentage of all Baidu organic traffic to this site

Top Subdomains / Top Directories

The same is available for subdomains and directories, clicking on "view all" you can view the full Organic Subdomains and Organic Directories Report:

Subdomain /Directory - The subdomain / directory of this domain that is receiving organic traffic

Positions - The number of keywords this subdomain / directory is ranking for

Traffic Index - The estimated amount of monthly organic traffic sent to this subdomain / directory from Baidu, based on keywords we track. Learn more about Traffic Index

Traffic Index as % - The estimated amount of monthly Baidu organic traffic sent to this subdomain / directory as a percentage of all Baidu organic traffic to this siteĀ 

Links

Link data will be available in this page as well however only a small amount of link data are shown here. Get an in-depth link analysis of the site by clicking "view all" or in the left navigation under "Links", clicking on each URL here will start a new domain research for the backlink's root domain, if you click "View Full Link Report" we will run a Link Report for this website:

Domain Authority - A score out of a total possible 100 predicting how well this site will perform in search engine rankings. Scored logarithmically, so there are far fewer domains with a score of 90 than of 30. This metric is powered by Mozscape. Learn more about Domain Authority

Total Links - The total number of external links pointing to this site. This metric is powered by Mozscape.

Linking Domains - The total number of external domains linking to this site's root domain. This metric is powered by Mozscape.

Most Important Inbound Links

View which inbound links to this domain are likely to be thought to be most important by search engines, clicking on each URL here will start a new domain research for the backlink's root domain, if you click on "view all" we will show the All Links Report for the website:

URL / Title - The URL and title of the linking page

Anchor Text - The anchor text used in the link to this domain. Learn more about Anchor Text

Page Authority - A score out of a total possible 100 predicting how well this page will perform in search engine rankings. Scored logarithmically, so there are far fewer pages with a score of 90 than of 30. Powered by Mozscape. Learn more about Page Authority

Domain Authority - A score out of a total possible 100 predicting how well this site will perform in search engine rankings. Scored logarithmically, so there are far fewer domains with a score of 90 than of 30. Powered by Mozscape. Learn more about Domain Authority

Target URL - The URL on this domain the link is pointing to

Most Linked-To Pages

These URLs have the most number of inbound links to them of any page on the site, clicking on each URL here will start a new domain research for the backlink's root domain, if you click on "view all" here you can get a Link Target URL report for the website:

URL / Title - The URL and title of the page on this domain

Page Authority - A score out of a total possible 100 predicting how well this page will perform in search engine rankings. Scored logarithmically, so there are far fewer pages with a score of 90 than of 30. This metric is powered by Mozscape. Learn more about Page Authority

Links - The total number of external links to this page

Linking Domains - The total number of domains linking to this page

Top Anchor Texts

The top anchor texts are profiled here, with the number of links for each one, clicking on each anchor text here will start a new keyword research, if you click on "view all" here you can get the Top Anchor Texts report:

Anchor Text - The anchor text used in external links to this site. Learn more about Anchor Text

Links - The number of links that use this anchor text

Linking Domains - The number of domains with at least one link using this anchor text

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